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Dembow: How Maluma’s New Burger Works

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Maluma He opened his own new burger joint, called “Dembow”. This is the singer’s first business outside the music industry, which consists of a digital restaurant, as he has no physical outlet and the food is only accessible through the delivery.

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​​It’s a fast food business, specifically hamburgers and hot dogs. His specialty is the “Super Smashed Burgers”, very fashionable hamburgers in the United States. “They are pressed on the plate for a few seconds until they get a layer of crunchy crust that maximizes and enhances its flavour,” said the artist.

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At the moment, the branches will be present in three countries: Colombia, Mexico and Peru. They will cover 17 cities with 86 outlets. Food can be ordered through Rappi or through the restaurant’s official website.

The interpreter of “Felices los 4” admitted that in founding it he was inspired “by the neighbors who open their businesses very early, in the corner shop where we ran ‘errors’ and perhaps in one or another prank and in the mix of cultures, rhythms, colors and flavors that never leave us”.

Source: Clarin

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