‘Famous actor’ obscene advertisement floating on social media… “You can do it too”

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“Can be abused for school bullying”

The American media reported that famous Hollywood actors are being victimized by obscene advertisements on social media (SNS) using deepfake technology.

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According to NBC News on the 8th (local time), a video of Emma Watson, the main character of the movie ‘Harry Potter’, wearing a shy smile and posing reminiscent of an act of similarity has recently spread on social media.

The person in the video is not the real Watson. It was a deep fake, and only the face was replaced with Watson. The body was taken from a porn video. Deepfake is an artificial intelligence (AI) technology that manipulates faces or sounds.

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This video was an advertisement for a company trying to promote a deepfake app. It was found that more than 230 of these advertisements were posted on meta services such as Facebook and Instagram over the past two days on the 5th and 6th.

Advertisement stills featuring Emma Watson’s face

At the top of the screen is the phrase “Composite any face into the video.” This means that even ordinary people can be targeted.

Advertisements stealing the faces of not only Watson but also popular actresses such as Scarlett Johansson are pouring in recently. Of the meta ads, 127 resembled Watson, while another 74 featured Johansson’s face, NBC reported.

When the media directly used this app, there was a base video in which a woman or man with high exposure danced and posed in the ‘hot’ category among several basic categories such as fashion, bride, men, and women. When a user inputs a desired face picture, the video with the face changed can be seen in a matter of seconds. It was also explained that this app, developed in 2022, could be freely downloaded for free from the Apple Store for those aged 9 or older.

Lauren Barton, a journalism student in Tennessee, USA, said, “I posted a video using the deepfake app on Twitter, and it got over 10 million views.” “This can be abused by kids who are bullied in high school. It can ruin someone’s life,” she points out.

Major SNS and app sales platforms ban pornographic content, but it is difficult to regulate them individually if they skillfully penetrate the regulatory gap.

A Meta spokesperson said: “We prohibit adult content, whether AI-generated or not, and we currently restrict the app from advertising on our platform.” An official from the Apple Store also said, “There are no specific regulations on deepfakes yet, but apps with pornography and potentially defamatory content are prohibited.” .

Source: Donga

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