“Thanks to The Glory, profane words such as ‘Ice’ have become an international language”

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Corresponding article – Captured from Bloomberg

Bloomberg reported on the 6th (local time) that Korean profanity, such as “Ice” and “Damn”, has become an international language thanks to the popular Netflix series “The Glory.”

Following Parasite and Squid Game, The Glory became a global hit, and now even Korean slang is becoming popular internationally, Bloomberg reported.

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When things aren’t going well these days, LA-based make-up artist Shanette Thompson unknowingly spits out the words “Sir” and “Damn”. Because she was a huge fan of The Glory.

He doesn’t speak Korean at all. However, while watching The Glory, he got used to Korean slang.

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He fell in love with Korean dramas through The Glory. In order to watch more Korean dramas, he subscribed to another streaming service, ‘Viki’, in addition to Netflix.

He often goes to Korean restaurants to taste Korean food and plans to travel to Korea in 2025.

“I am an American, but I watch more Korean dramas,” he said.

The Glory was the most watched drama on Netflix for two consecutive weeks in March. More people watched this show than Netflix’s two most popular English-language shows combined.

It was one of Netflix’s ten most popular dramas in more than 90 countries, including Argentina, France, India and South Africa.

Thanks to the popularity of Korean dramas, Netflix is ​​increasing its investment in Korean dramas.

Netflix had budgeted $500 million for South Korea in 2021. It will spend close to $1 billion this year. This is because more than 60% of members watched Korean dramas last year.

Following Parasite and Squid Game, Seoul has once again solidified its position as the world’s cultural capital as The Glory has become a global hit.

Not only this, Bloomberg reported that Korean profanity is now poised to become popular all over the world.

Source: Donga

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