In the picture of tearing the corners of the eyes… Anger in “Dior, don’t you want to do business?”

Recently, as soon as the global fashion brand Dior posted an advertisement photo on social media (SNS), it was embroiled in a controversy over Asian ‘racism’.

On the 12th, on Weibo, a Chinese SNS, a close-up of an Asian model pulling the corners of her eyes upward, a Dior ad photo is being shared quickly.

Dior’s advertising photo sparked controversy in China. weibo capture

In the context of Westerners portraying Asians, the act of pulling the corners of the eyes up or tearing them to the side is a representative racist act. Chinese netizens claim that Dior’s advertising photos remind them of such racist acts.

Chinese netizens who saw the photo reacted like “Dior is gradually testing the bottom line”, “Dior insults all Asians”, and “Does Dior intend to do business in Asia?”

This is not the first time that Dior has been accused of racist advertisements.

Controversial photo of a Chinese model in ‘Lady Dior’ in 2021. @rainywoods2001 twitter capture

In November 2021, Dior opened the ‘Lady Dior’ exhibition at Shanghai’s West Bund Art Center. At the exhibition, Dior displayed a photo of an Asian woman wearing traditional clothing and holding a Dior bag.

When the photo was released at the time, China’s state-run newspaper Beijing Daily criticized Dior through an article titled “Is this woman an Asian woman in Dior’s eyes?”

In addition, the editorial of ‘China Women’s’, run by the Chinese Women’s Federation, pointed out that “the intention is to insult Chinese women and distort Chinese culture.” As her controversy escalated, Dior issued an apology message on social media and took down the photo from the exhibition.

When Chinese netizens criticized Chai Nang, who was the model for the photo, he appealed to stop criticizing through SNS, saying, “I am a professional model and only took pictures with the appearance advertisers wanted.”

Source: Donga

Mark

Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.