Xiaomi has been struggling in the Indian market late last year. It is analyzed that Samsung Electronics, which was lagging behind Xiaomi, came out and even attacked Apple, losing its market share significantly.
According to Canalys, a market research firm on the 8th, Xiaomi’s share of the Indian smartphone market in the first quarter of this year was 4th (16%), down one notch from the previous quarter.
Compared to the previous year, the decline was even greater. In the first quarter of last year, it was ranked first with 21%, but it fell to fourth place. Overall smartphone shipments declined across the industry, but Xiaomi experienced the largest decline after Realme. Xiaomi decreased by 37.5% and Realme by 51.7%.
Another market research firm, Counterpoint Research, also analyzed that Xiaomi showed the largest decrease. The reason for this is the weakening of competitiveness in the mid- to low-end model market, which Xiaomi is focusing on.
In the Indian market, competition for mid-priced models is fierce. About 80% of the smartphone market is for models under 15,000 rupees (about 240,000 won).
Counterpoint Research said, “For the price range below 10,000 rupees (approximately 160,000 won), shipments continued to decline in the first quarter.” ”he explained.
Samsung Electronics and Apple are looking at the reflective profit. According to Canalys, Samsung Electronics’ market share in the first quarter was 21%, maintaining its No. 1 position following the previous quarter.
“As the contribution of high-end models increases, companies are strengthening their offline channels,” said Canalys. “As disposable income gradually increases, consumers will be willing to spend more on premium models,” he said.
Counterpoint Research said, “The Galaxy A 5G series accounted for 50% of shipments,” and “the ultra-premium model increased 247% in the first quarter thanks to the successful launch of the Galaxy S23.
Samsung Electronics is actively investing in the Indian market. It decided to produce not only the mid-priced model but also the next foldable model in India from the initial quantity.
Among them, Apple, which focuses on premium models, is also actively targeting the Indian market.
Counterpoint Research said, “Apple secured a 6% market share in the first quarter of this year.” It took the lead with a percentage share,” he analyzed.
He also said, “The latest iPhone 14 series promotion and the expansion of offline channels had an impact.” Apple opened its first offline store in Mumbai, India’s largest city, last month, and opened a second store in New Delhi a few days later.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.