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Linda Yacarino, whom Musk has appointed as Twitter CEO.

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Capture from Musk’s Twitter

Tesla CEO Elon Musk has officially appointed NBCUniversal’s head of advertising, Linda Yacarino, as the new CEO of Twitter.

“I am delighted to welcome Linda Yacarino as the new CEO of Twitter,” Musk said on Twitter on the 12th (local time).

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He added, “Linda will focus on management and I will focus on technology to turn Twitter into an all-inclusive app.”

Musk’s recruitment of an advertising expert as Twitter’s CEO is interpreted as the fact that many advertisers stopped advertising after he took over Twitter.

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Since Musk’s acquisition of Twitter, 37 of the top 100 advertisers did not spend on advertising at all during the first quarter of this year, according to market intelligence firm Sensor Tower. 24 advertisers cut their advertising spend.

Musk seems to be trying to overcome this difficulty by recruiting Yakarino.

“It was an absolute honor to be part of NBC Universal and lead the most amazing team,” Yakarino said in a statement.

He spent 11 years at NBCUniversal, most recently serving as the company’s Global Advertising and Partnerships Chairman. He is the main character who launched the ‘Picak’ streaming service, a key tool for the company’s advertising.

Overseeing advertising for about $13 billion a year, he is known for his close relationships with advertisers and advertising agencies.

She has a reputation for cold-hearted negotiating tactics, and media outlets described her as a “velvet hammer,” according to The Wall Street Journal (WSJ).

After graduating from the University of Pennsylvania with a bachelor’s degree in liberal arts, he joined Time Warner and worked for more than 20 years in the field of advertising sales and marketing, rising to the rank of vice president in this department.

Afterwards, he was scouted by NBC Universal and spent another 11 years there. He rose to the position of chief advertising sales officer at NBC Universal and has proven his career, achievements, and leadership skills.

In particular, it is evaluated that he has proved that he is not a job-hopper who moves here and there according to his annual salary while working for a long time, which is rare in the United States.

Dan Ives, a Tesla expert analyst at Wedbush, a securities firm, predicted that “Musk has been able to focus on Tesla,” and that “Tesla’s share price will rise by more than $15 in the future.”

Tesla will hold its annual shareholders’ meeting on the 16th. Yakarino is expected to formally greet shareholders at this meeting.

Source: Donga

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