While the Italian luxury brand Gucci held a fashion show at Gyeongbokgung Palace and became a hot topic around the world, major foreign media also focused their attention on it.
On the 17th, Bloomberg News reported that Gucci held the ‘Gucci 2024 Cruise Fashion Show’ in the Geunjeongjeon area of Gyeongbokgung Palace in Jongno-gu, Seoul the afternoon before, and published an article titled ‘Gucci seduces the wealthy in Korea with a fashion show at Seoul Palace’.
Paying attention to the fact that Korea is becoming a major market among luxury brands, Gucci also analyzed that it held this fashion show in Seoul to take advantage of Korea’s heightened cultural status.
Models are walking the runway at the Italian luxury brand Gucci 2024 Cruise Fashion Show held at Geunjeongjeon, Gyeongbokgung Palace in Seoul on the afternoon of the 16th. Geunjeongjeon, the central building of Gyeongbokgung Palace, is where the Joseon Dynasty royal family held ceremonies and welcomed foreign envoys. 2023.5.16 Photo Joint Coverage FoundationAlso, as a result of Morgan Stanley’s analysis, it was noted that Koreans accounted for about 9% of Gucci’s sales last year, and the background of Gucci’s elaborate fashion show in Seoul this time was also discussed in detail.
In addition, the media mentioned that in May of last year, Dior held a fashion show at Ewha Womans University in Seodaemun-gu, Seoul, and Louis Vuitton held a fashion show at Jamsu Bridge over the Han River in Seoul.
Bloomberg analyzed that Gucci held this event to take advantage of Seoul’s increasingly important status in the Asian market to compete against rival brands Hermes and Louis Vuitton.
In 1998, 25 years after launching its first flagship boutique in Korea, Gucci held its first fashion show in Korea.
Gucci’s global chairman and CEO Marco Bizzari poses at the Gucci’s 2024 Cruise Show photocall event held at the entrance of Gyeongbokgung Palace in Jongno-gu, Seoul on the 16th. 2023.5.16/News 1 “It is an honor to present the 2024 Cruise Collection in a place where you can celebrate the past and be inspired by the future,” said Marco Bizzari, Gucci Global Chairman and CEO. You can have an amazing experience of connecting with the entire Korean people.”
Gucci has held fashion shows at major landmarks in each country, such as the Westminster Abbey in London, England, the Palatine Gallery in Pitti Palace in Florence, Italy, and the Capitoline Museum in Rome.
Espa Winter is attending Gucci’s 2024 Cruise Show photo call event held at the entrance of Gyeongbokgung Palace in Jongno-gu, Seoul on the 16th. 2023.5.16/News 1About 570 domestic and foreign celebrities attended the event, including Gucci Ambassador (PR ambassador) IU, New Jeans’s Hani and Aespa Winter, actors Lee Jung-jae, Kim Hee-ae, Kim Hye-soo and Lim Ji-yeon, American actors Saoirsa Ronan and Dakota Johnson, and film director Park Chan-wook. attended
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.