As a cruise ship concept hotel that appeared in the Star Wars series, ‘Star Wars: Galactic Star Cruiser’, which was one of the must-visit courses for die-hard Star Wars fans, will be closed after the last flight (?) on September 28th.
According to the Washington Post (WP) on the 18th (local time), Disney decided to close the ‘Star Wars: Galactic Star Cruiser’ hotel in Walt Disney World (Disneyland), Florida.
The Star Wars: Galactic Star Cruiser Hotel opened on March 1 last year and has stimulated the five senses of countless Star Wars fans visiting Disneyland for over a year.
This hotel has the concept of flying to a cruise ship in space on a transport ship and spending 2 nights and 3 days. Guests gather at the virtual launch pad, board the Star Cruiser, and have an interview with the captain, giving guests an immersive feeling as if they were a character in Star Wars.
Disney advertised extensively, saying, “Guests will have a new experience to enjoy an immersive adventure in which they choose their own path in the epic Star Wars narrative.” With the expensive accommodation fee of 10,000 won), there were not many people looking for it.
As for the reason for closing Disney’s unprofitable ‘Star Wars: Galactic Star Cruiser’ hotel, experts see it as part of business restructuring following the aggressive expansion of the online video service (OTT) Disney Plus business.
According to CNN Business on the 10th, Disney’s first-quarter sales rose 13% year-on-year to $21.8 billion (about 29.103 trillion won). In comparison, the streaming service division to which Disney Plus belongs posted a loss of $659 million (approximately KRW 880 billion).
Disney+ subscribers fell 2% to 157.8 million. Disney CEO Bob Iger also expressed his will for restructuring, saying, “It is important to rationalize the amount of content and the cost of production.”
Earlier this year, Disney laid off about 7,000 employees worldwide and consolidated its content creation and distribution departments.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.