Heaven and earth district in Shenzhen, China. It is the most central commercial district in Shenzhen, which is called China’s Silicon Valley, and is where Huawei’s flagship store is located. Due to the influence of the US-China conflict, Huawei’s smartphone business, which once rose to second place in the world, has now shrunk to the point where it is difficult to find in the rankings, but the story was different here, where Huawei is the headquarters.
Training Session Space for Huawei Flagship Store with Local Community Like Apple Store 2023.5.18/News1 Huawei’s flagship store in Shenzhen, which I visited on the 18th, showed the still strong mobile influence in China. The three-floor store contained a variety of Huawei product ecosystems, including various mobile devices such as smartphones, smart watches, and tablet PCs, as well as home appliances such as electric vehicles and TVs that use Huawei’s self-driving system.
The Huawei flagship store is modeled after the Apple Store. It focuses on allowing customers to freely experience products and services, and is designed to function as a kind of local cultural space and community.
Electric vehicles with Huawei’s self-driving system are also on display. 2023.5.18/News 1 On the first floor, vehicles equipped with Huawei’s self-driving system, tablet PCs, smart watches, TVs, etc. were on display, and on one side, there was a space for training sessions on Huawei products, similar to Apple Store. At the store, a lecture explaining the camera functions of Huawei smartphones was held.
On the second floor, foldable phones and the latest smartphones are on display. There is also a product setup and repair area.
Huawei foldable phone ‘Mate X3’ 2023.5.18/News 1
Huawei foldable phone products reminiscent of the ‘Galaxy Z Flip’ series 2023.5.18/News 1 In particular, a separate space was prepared for implementing the smart home system, giving a glimpse of Huawei’s vision of a ‘digitally connected intelligent world’. The space reproduces the kitchen, living room, and study, and can demonstrate the situation in which various IoT devices such as lighting, smart speakers, and smart TVs are linked.
A space that realizes a smart home environment in the Huawei flagship store 2023.5.18/News1 According to a Huawei flagship store official, more than 2,000 brands and 13,000 products are linked to the Huawei smart home system. Most of them were from Chinese home appliance manufacturers such as Haier, and there were no domestic products such as Samsung Electronics or LG Electronics.
The third floor was created as a business space. In addition, a rooftop terrace has been created so that visitors can look around the city center of Shenzhen and the high-rise building skyline.
In addition, a 24-hour unmanned vending machine was installed outside the store. The unmanned vending machines are equipped with smart watches, auxiliary batteries, wireless mice, and cell phone cases.
There are a total of nine Huawei directly managed stores in China, and among them, the flagship store in Shenzhen was the first key store opened in 2019. In addition, Huawei stores were easily found all over Shenzhen. In areas where electronics stores are concentrated, there is a Huawei store just one block away.
An official from the Huawei flagship store boasted of the continued popularity of Huawei smartphones in China, saying, “The current foldable phone is so good that you have to wait for two to three months even if you make a reservation now.”
(China Shenzhen = News 1)
Source: Donga