Blockbuster’s message against Netflix causing nostalgia in its old customers

Whenever he can, the Blockbuster Twitter account shoots Netflix as a joke, and sometimes, some of his posts go viral. These days, one of those tweets has become successful.

We recall that the famous American movie store founded in 1985 closed almost all of its last street shops in 2014, when other means of consumption made the rental of films in physical format obsolete.

However, in recent days, the brand -supported as such by the existence of only one local street in the world- criticized Netflix for announcing that it will again ban users from sharing their password outside the home.

“A friendly reminder of when you used to rent videos from us. We didn’t care who you shared it with… as long as you returned it on timeBlockbuster tweeted, tagging Netflix in the post.

Comments

As expected, the tweet — which garnered more than 405,000 likes — drew all kinds of reactions among internet users, but there was a common denominator in many of the comments: THE nostalgia.

“Blockbuster 1, Netflix 0”, “Thank God I just parted ways with Netflix. Now there’s room on my sofa for the return of Blockbuster”, “Netflix has nothing to do with the fond memories I have of Blockbuster. It’s a soulless experience compared to what Blockbuster offers,” tweeted some who weren’t too happy with the red ‘N’ decision.

Others, the more nostalgic ones, wrote phrases like “Blockbuster, I miss you. Please come back” or “Blockbuster was an experience I miss. Friday nights, Blockbuster and Pizza Hut nights were the best.

Some, for example, fantasized about a triumphant return: “I see the potential for Blockbuster to have the opportunity to have its own streaming service with original Blockbuster content. Nostalgia alone would make me sign up.”

The only remaining blockbuster

After being all the rage in the nineties, Blockbuster has only one location. It is located in Bend, Oregon (United States), and its forte is not so much the movies, but the merchandising nostalgic.

Surprisingly, the store made an announcement at the last Super Bowl. It garnered attention because it was the first commercial for Blockbuster in ten years.

Sandy Hardinggeneral manager of the latest location, told TMZ that after the announcement they saw twice as many merchandise orders online as they did in the entire week leading up to the game.

“I wanted to show that small businesses can also do fun and creative things for the Super Bowl, and that it’s not just an opportunity for big companies and their big commercials,” Harding said.

Amazon Prime Video has also targeted Netflix

Amazon Prime Video has also taken advantage of Netflix’s new policy to hit the competition a bit.

Prime Video UK’s Twitter account has recovered an old Netflix tweet in which the platform encourages its subscribers to share their passwords. They did this by mentioning and sharing an image of themselves realizing that they allow anyone to share their profiles.

Netflix’s decision to have only one account per household corresponds to the fact that the company needs to increase its number of subscribers. The “N” wants people who use someone else’s account to buy their own profile or pay extra to use the service.