And her life just went away, for a few more followers. A Chinese influencer has died after doing a live broadcast where showed how he consumed liters and liters of alcohol.
The young man, who was 34 and known on social media as Anqiange, was found dead about 12 hours after his live broadcast on May 16 in Douyin, the Chinese version of Tick tockas reported by Cnn.
During the broadcast, according to the American news network, the man drank at least seven bottles of Baijiua Chinese liqueur with an alcohol content of 30% to 60%.
Apparently, Sanqiange presumably was involved in a social media challenge, called “PK”, against another content creator on the same platform.
The “PK” challenge is when two influencers compete to see which of them receives the most giveaways or prizes from their audience during a set period of time. The loser faces punishment.
In this case, according to the BBC, the researchers they think Anqiange has lost the challenge and the punishment would have been to drink that amount of alcoholic beverage.
“I don’t know how much it used up before I set it up. But in the last part of the video, I watched him finish three bottles before starting a fourth.”, a friend of the influencer told local media Shangyou newswho reported that a funeral was held last week.
“When his family found him, he was already gone, he didn’t even get a chance to get emergency care“, He added.
The video went viral on the country’s social networks, but you can no longer see because the authorities have decided to cancel it.
The BBC reports that Douyin “expressly” forbids drinking during live broadcasts in its regulations, adding that the young man had already been banned from the app for doing so in the past.
Mary Ortiz is a seasoned journalist with a passion for world events. As a writer for News Rebeat, she brings a fresh perspective to the latest global happenings and provides in-depth coverage that offers a deeper understanding of the world around us.