New York Public Library Korean Horror Culture Week, Kaneki Hall Tenor John Noh Recital, Metropolitan Museum of Art (Met) Korean Art Exhibition, New York University’s ‘Seongbuk-dong Pigeon Theater Company’ performance, Guggenheim Korean Experimental Art Exhibition… .
This is part of the so-called K-culture performances and exhibitions held in New York, USA in November and December. The Korean Cultural Center of New York said, “It is unprecedented for K-culture events to be held all over New York at once,” and released the ‘K-Culture Map’ on the 26th (local time), which provides related information at a glance. Famous illustrator Heo Eun-san participated in the design.
The Korean Cultural Center in New York is also launching the ‘It’s Time for K-Culture’ campaign, which distributes K-culture maps and holds various events. It is officially sponsored by the New York City Small Business Bureau, and about 50 places, including the Met, the Guggenheim Museum, the New York Public Library, Korean restaurants, and stores, have decided to participate. If you visit a participating company with a K-culture map, you will receive a 5-30% discount.
This campaign was inspired by the recent explosion of interest in Korean culture among young people in New York. Interest in K-culture is spreading, starting with K-pop, followed by the movie ‘Parasite’ and the drama ‘Squid Game’, followed by literature, food, art, theater, and beauty. In New York, where new cultures are quickly absorbed, Korean restaurants are considered the fastest growing restaurant sector.
The Met, New York’s leading art museum, will open the Korean art exhibition ‘Lineage’ starting on the 7th of next month. The Guggenheim Museum has been holding the ‘Korean Experimental Art Exhibition’ since last month. At the New York Public Library, which is also a tourist attraction, a book talk event will be held on the 3rd of next month with the participation of Jeong Bo-ra, author of ‘The Cursed Rabbit’, who was a finalist in the translation category for the National Book Award, and translator Anton Heo.
Kim Cheon-soo, director of the Korean Cultural Center in New York, said, “This campaign is intended to introduce diverse and deep Korean culture to young people in New York and second and third generation Korean Americans who are only familiar with K-pop,” and added, “We will develop it into a platform in the future.” “Korean small businesses are bringing positive changes to the city along with the growth of New York’s economy,” said Kevin Kim, director of the New York City Small Business Administration, a second-generation Korean American.
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Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.