Mobile base station wrapping ‘BUSAN IS READY’ to support hosting of 2030 Expo, heightening enthusiasm for attraction through serving robot
Eco bags were given to customers visiting the store and an image of support for attracting children was also displayed on ‘U+tv’… Cheering with customers
View larger‘Munner’ is the representative character of LG U+.
View largerA customer of Dawn Charcoal Garden Busan Daeshin branch takes a commemorative photo with a U+ serving robot attached to a cheering panel for the Busan Expo.
View largerA network maintenance vehicle in the Busan and Gyeongnam regions wrapped with an image of support for the Busan Expo.The decision on the venue for the 2030 World Expo (EXPO) is just 15 days away. Busan City, along with Riyadh in Saudi Arabia and Rome in Italy, is making a last-minute effort to host the Expo. If Busan hosts the 2030 Expo, the registration fair will be held for the first time in Korea. Korea held designated expos in Daejeon in 1993 and Yeosu in 2012, but has yet to hold a ‘registered expo’ recognized by the International Exhibition Organization, which is held once every five years.
LG U+, a telecommunications company with 18 million wireless and 5 million wired subscribers, has also been running a campaign to support Busan’s hosting of the first Expo through stores nationwide, the Busan area, and Internet TV (IPTV).
Since last month, mobile base stations wrapped with slogans supporting the hosting of the Expo have been deployed at sites crowded with citizens and tourists, such as the Busan International Film Festival (BIFF), Sasang Riverside Festival, and Busan Fireworks Festival. As Busan has recently emerged as a popular tourist destination, including being selected as a ‘2023 Emerging Popular Travel Destination’ by Trip.com, the aim is to increase the atmosphere of attracting citizens and tourists at the festival site.
By harmoniously embodying the slogan ‘WORLD EXPO 2030 BUSAN IS READY!’, LG U+’s representative character ‘Munner’, and the image of the sea representing Busan, the world’s filmmakers who visited the Busan International Film Festival were encouraged to host the Busan Expo. appealed for support. We are continuing to support the Busan Expo attraction by wrapping the image like a mobile base station on passenger vehicles used for local network maintenance work in Busan and Gyeongnam.
In addition, the cheering atmosphere was heightened by using the ‘U+ serving robot’ at a restaurant in downtown Busan. Dawn Charcoal Garden Busan Daesin branch in Seo-gu, Busan has been using U+ serving robots to improve store operation efficiency since April of this year, and a panel wishing to attract the Busan Expo was attached to the serving robot. On this panel, Busan’s landmarks such as Busan Tower, Taejongdae, and Gwangan Bridge were drawn along with the phrase, ‘LG U+ supports hosting the 2030 Busan World Expo.’ Customers who visited the restaurant took pictures with the serving robot and participated in cheering for the Expo. In April, LG U+ supported Busan’s bid to host the Expo by giving away eco-bags with a phrase wishing for Busan to host the Expo and its representative character, ‘Munner’, to customers who visited its directly managed stores in the Busan region. About 1,200 of these eco bags were sold out in just over an hour, confirming citizens’ high interest in the Busan Expo.
In addition, LG U+ inserts an image supporting the hosting of the Busan Expo on the home screen through the ‘FUN UI (User Interface)’ function of its IPTV service ‘U+tv’, and all users watching U+tv It allowed customers to pray together for the Expo to be hosted.
View largerLG U+ employees cheering for the hosting of the Expo in front of the mobile base station vehicle installed at Samnak Ecological Park in Sasang-gu, where the 20th Sasang Riverside Festival will be held.Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.