Some consumers complained, “The amount of cream in ‘Double Stuff Oreo’ products is small.”
Upload a video showing the amount of Oreo cream… debate in the community
Manufacturer: “We have not confirmed any serious complaints related to the cream”
Oreo products from Mondelez International, a large American confectionery company, are drawing the ire of consumers due to suspicions of ‘shrinkflation’.
Shrinkflation is a compound word of ‘shrink’, which means a decrease in quantity, and ‘inflation’, which means an increase in prices. It is an indirect indirect effect of reducing the size and weight of a product or lowering its quality while maintaining the price. It refers to a company’s strategy to increase prices.
According to the Wall Street Journal (WSJ) on the 12th (local time), some consumers are protesting online, saying that the ‘Double Stuff Oreo’ product, which was released with more cream than the basic Oreo product, actually contains much less cream.
Oreo has attracted fans for over 100 years since its launch and has earned the reputation as the world’s best-selling snack. However, some Oreo fans have recently raised suspicions about subtle changes in the snack and are focusing on uncovering the truth about the amount of cream.
Some consumers complained about the basic Oreo product that the cream no longer reached the end of the cookie. They also claimed that the Oreo no longer resembled the pictures of the cream-filled wrapper.
Some fans are posting videos on social media of twisting Oreos to reveal a small amount of cream.
Additionally, on Reddit, an American community site with 100,000 members, users lamented the decrease in the amount of Oreo cream and argued about when this problem began.
Users responded with comments such as “There is almost no filling in cookies these days” or “I bought a box and opened it, but all of the Oreo cookies had less cream.”
Manufacturer Mondelez said it has tried various strategies in recent years to respond to problems caused by rising raw material prices such as cocoa and sugar. However, they claimed that they did not combat rising prices even by making major changes to their products.
Dirk van de Put, CEO of Mondelez, said, “If you start messing around with product quality, you’ll be shooting yourself in the foot. Mondelez is always working to improve Oreo products.” He emphasized.
He said Mondelez had not identified any serious complaints related to the cream while monitoring its brands. He also said it had not affected the value of the $4 billion (about 5.3 trillion won) Mondelez trademark, which sells about 40 billion cookies in more than 100 countries every year.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.