Samsung screens ‘Galaxy Unpacked 2024’ video on Sphere
Samsung Electronics screened a promotional video for ‘Samsung Galaxy Unpack 2024’ at Sphere, the world’s largest old performance venue located in the United States.
Sphere is a landmark in Las Vegas where ‘CES 2024’, the world’s largest IT and home appliance exhibition, is held, and has been a popular attraction for tourists from all over the world since it opened in September last year.
Samsung Electronics announced that it will post a 90-second video from 9 a.m. on the 8th (local time) to 3 a.m. the next day.
This video is a scene where Disney’s hero Doctor Strange introduces Las Vegas through the ‘Portal of Infinite Possibilities’.
At the end of the video, there is a message that says, ‘A new era is coming with Galaxy AI.’ The advertisement captures the imagination that Galaxy artificial intelligence (AI) will open up infinite possibilities.
Sphere is a sphere-shaped structure with a height of 111 m, similar to a 40-story apartment, and a floor diameter of approximately 157 m. The exterior wall area is 53,884㎡, which is equivalent to two and a half soccer fields combined. The construction cost alone amounts to $2.3 billion (3 trillion won).
Samsung Electronics introduced this advertisement to unveil its new Galaxy product in San Jose, California, USA on the 18th (local time).
Samsung Electronics will unveil the Galaxy S24 series with a built-in generative AI (artificial intelligence) model at the ‘Samsung Galaxy Unpack 2024’ event.
This day is the day before the official opening of CES 2024, and the evening time is a prime time when Las Vegas is crowded with visitors.
In the industry, it is known that Speer’s average advertising cost is about $450,000 (592 million won) based on 4 hours of exposure per day.
The Sphere is the landmark that has recently attracted the most attention in Las Vegas.
Inside, a large screen can display 18K resolution video, which is more than 120 times that of a high-definition television. The screen area is 53,884㎡, making it the largest LED screen on the planet.
Currently, screen-sized films such as ‘Postcard from Earth’ directed by film director Darren Aronofsky are being screened.
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Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.