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What is coquette, fashion style on social networks

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If one searches owl On TikTok you will see millions of videos of users showing off their looks or accessories related to that word. The same thing happens in X: many Internet users already refer to the term as if it had always existed and even joke about it.

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The viral term “Coquette”, which means “coquette” in Spanish, refers to an aesthetic trend mainly linked to femininity, delicacy and childishness.

nl specialized site Who What Wear quotes Robert Greeneauthor of “The Art of Seduction,” which describes coquettes as “extremely skilled in every aspect of traditional femininity.”

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Flirting uses delicate elementssuch as dresses with bodice, corsets or bows, ballet flats, pastel shades (pink, light blue and purple, above all) and, in some cases, vintage accessories.

A historical example that Greene uses to explain the essence of style is the relationship between Napoleon Bonaparte and Josephine for its “theatricality, vanity and narcissism”.

In pop, the owl is linked to personalities such as Jane AustenTHE Maria Antonietta by Sofia Coppola, Taylor Swift, King’s wool, Ariana Grande or the characters in the series Bridgerton.

The bow is a very flirtatious element.  Photo: TikTokThe bow is a very flirtatious element. Photo: TikTok

How can we understand the aesthetics of the owl?

The style, popularized in 2024 by TikTok but originating from Tumblr, sparks debate due to the ambiguity of its main interpretations.

A model representing flirting on TikTok.  Photo: Indigo ReportA model representing flirting on TikTok. Photo: Indigo Report

On the one hand it is said that it is an aesthetic that simply refers to childhood and shows that even strong women can see themselves as feminine, far from the empowerment linked to masculinization.

On the other hand, contrary to the above, the coquette aesthetic is said to reproduce harmful gender roles for women and appeals to male gaze (the heterosexual man’s view of woman as a sexual object).

Furthermore, most Internet images of flirting exclude women with less hegemonic characteristics.

The American singer Lana Del Rey is one of the main pop exponents of the coquette.  Photo: AFPThe American singer Lana Del Rey is one of the main pop exponents of the coquette. Photo: AFP

Although the flirt seeks to celebrate things that were previously a source of ridicule and to defend femininity without sexualizing it, it must be understood that his philosophy may have gray areas.

Source: Clarin

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