What do Japanese women in their teens to 30s who visit Korea want to do most?
On the 28th, Japanese media Pinjuba conducted a survey of 100 women in their 10s to 30s on ‘What they want to do as a business owner in Korea’ and found that eating Korean food at a local restaurant ranked first (26%).
Pinjuba said, “Korean food, such as bibimbap, kimchi stew, and naengmyeon, is quite different from what you eat in Japan. In every neighborhood, there are many restaurants frequented by locals, so it is also attractive that you can eat cheaply and without burden,” adding, “Eat at a market or street food stall. Tteokbokki and kimbap are also delicious, and people who like street food are sure to be satisfied.”
Second place was shopping for Korean clothing brands and cosmetics.
Pinjuba said, “Korean cosmetics and Korean fashion are very popular in Japan. “In particular, cosmetics from Korea, which has a high level of beauty awareness, can be purchased cheaper than in Japan, and there are many different types,” he said. “Myeong-dong is a popular place for tourists because there are many famous cosmetics stores and many buildings with many popular Korean fashion brands.” reported.
Cafe visits ranked third, and plastic surgery procedures ranked fourth.
Pinjuba said, “In Korea, parents often pay for surgery for their children when going to college or seeking employment,” adding, “There are a variety of plastic surgery programs, from petite plastic surgery to general plastic surgery, but the prices are more reasonable than in Japan.” did.
A 31-year-old housewife said, “I want to try plastic surgery because Korea is a major beauty country,” and a 32-year-old woman said, “It’s cheaper than Japan, the technology is better, and the treatment programs are diverse, so I want to visit a plastic surgery clinic in Korea.” reported.
Shopping at Olive Young and staying at a designer hotel ranked tied for 5th place. Tied for 7th place were purchasing limited edition items in Korea and shopping at Lotte Mart.
The media said, “Cafe chains such as Starbucks are popular not only for their coffee menu, but also for their country-specific products,” adding, “There are limited-edition mugs and tumblers that can only be purchased in Korea, and products with Korean designs have a local feel and practicality, so they are popular as souvenirs.” “It is recommended,” he said.
Regarding ‘Lotte Mart,’ Pinjuba said, “It is a popular large supermarket located throughout Korea, and has a wide range of items from processed foods to daily necessities and cosmetics.” He added, “You can purchase local kimchi, Korean seaweed, snacks, etc. at low prices. “It’s perfect for buying souvenirs.”
The media reported that as alternatives to Lotte Mart, ‘E-Mart’, ‘SSG Food Market’, and ‘Homeplus’ are also popular, so you can enjoy each product.
9th place was a visit to a Korean drama filming location, and 10th place was a visit to an idol entertainment office.
Pinjuba said, “You can’t forget to visit agencies that idol fans should definitely visit at least once, such as ‘Hive’ where BTS, Seventeen, and New Genes belong, and ‘YG Entertainment’ where Big Bang and Blackpink belong. “There is none,” he said. “There is also a place with a goods shop, so it is worth recommending.”
In addition, tours of filming locations of popular dramas such as ‘Crash Landing on You’ and ‘Itaewon Class’, which have recently been popular in Japan, are popular, and Pinjuba said that you can experience the emotion once again by standing in a familiar location from the drama.
Pinjuba said, “There is a Korean boom, from Korean dramas to cosmetics, fashion, idols, and actors. “For the younger generation in Japan, traveling to Korea has become an essential element,” he said. “Korea is very popular among women in their 20s and 30s, so many people are planning to travel to Korea now that visa-free travel has resumed.”
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.