The popular product McDonald’s will add to its menu in the US: could it reach Argentina?

To enhance your products, McDonald’s Argentina It is usually associated with brands deeply rooted in the country: Nabisco (Oreo), Arcor (Chocolinas), Nestlé/Hershey’s/Nabisco (Kit Kat), etc.

The same thing happens in the United States. Starting in 2022, McDonald’s USA has partnered with a food company that represents American culture almost like no other.

Fried dough with fatty, fruity or creamy fillings, chocolate toppings, ring-shaped, The Simpsons… Sound familiar? The company in question is Krispy Kreme, one of the largest donut selling franchises in the country. Direct competitor of Dunkin’ Donuts AND Mr Donut.

As reported by CNBC, McDonald’s plans to add this brand’s donuts to the menus of its more than 13,5000 American locations by the end of 2026. Distribution, however, will begin mid-year.

McDonald’s will offer Original Glazed Donuts and Glazed Chocolate Chip Donuts filled with Chocolate Frozen Cream. Customers will be able to purchase them individually or in packs of six, a company spokesperson confirmed to the New York Post. It is not known how long the partnership will last..

To celebrate the union, Krispy Kreme announced it will give away an original glazed donut to anyone who visits its nearly 300 stores between 5pm and 9pm this Tuesday.

Krispy Kreme would have no logistical problems in carrying out the operation, as it delivers its products to more than 6,500 stores every morning. In addition to the good pace of distribution, the company is increasing its production capacity to match the partnership with McDonald’s.

What is Krispy Kreme?

Krispy Kreme is a multinational company based in North Carolina (USA) founded in 1937. Since 2001 it has begun to expand into more than a dozen countries, including Mexico, Ethiopia, Qatar, India, Japan, Australia and Chile.

Its products are sold both in its own stores and in third-party stores, such as gas stations.

According to Vetted Biz, the minimum investment required to open a franchise is $440,500 and can go up to $4,115,000.

Could I reach Argentina?

Power can, but it is difficult.

Krispy Kreme is not among the foreign companies that have shown interest in arriving in Argentina after the change of government, such as Starlink, Fischertechnik, Bath & Body Works, Salsa Jeans or China Eastern, among others.

An unflattering fact related to the company’s hypothetical arrival at McDonald’s in Argentina has to do with the product itself. With donuts.

Although in 2019 there was one boom of donut sales due to Venezuelan immigration, that explosion is waning in intensity today.

Furthermore, this is a second attempt after failed forays in the 1990s by companies similar to Krispy Kreme.

The first wave of donut shops in Argentina dates back to the 90s. It was in that decade that Dunkin’ Donuts thanks to the Szpolski family, then owners of Banco Patricios. About ten branches opened which, in the long run, did not bear fruit. It closed in 1998.

On the other hand, Donut Inn It arrived in 1996 thanks to Fernando Buscemi. There were 5 locations that cost two million dollars. It also did not last long, which demonstrated the inability to adapt the proposal to the tastes of the Argentines.