London – The changes Elon Musk has promised for Twitter may be something that has always seemed intangible in the digital media business: free for all types of users.
The new owner of the company tweeted this Wednesday (4), following the model he’s done with Tesla and SpaceX before using the social network to anticipate ideas and plans for their company, suggesting it could set a toll for business and government users.
On a short note, Twitter assures that it will continue to be free for “casual users”; for example, a vague definition that may not include influencers who use the platform heavily and earn money by monetizing posts. them in the “company” category.
Twitter changes from Musk by market
In his enigmatic style, he compares tipping to medieval stone-cutters and argues that they went bankrupt because they were paid too little for their services.
And by talking about “light cost”, it suggests that the cost will be low.
Since price is a relative matter, depending on who pays the bank account, it’s impossible to guess what Elon Musk had in mind about wages or how it would be calculated: on a corporate bill? With tweets? A different rate for companies and another rate for government users? Will it also apply to politicians who are not in executive positions? Will the state have to pay public utility agencies?
Twitter will always be free for casual users, but there may be a small cost for business/official users
— Elon Musk (@elonmusk) May 3, 2022
Twitter is unlikely to go bankrupt unless it charges more for its services, as stonemasons did in the Middle Ages.
But the plans could be even more gratifying for investors excited about Musk’s takeover of the social network, with a $44 billion deal still awaiting regulatory approval.
As soon as the news was confirmed, stocks rallied in anticipation of changes by Musk on Twitter that could boost revenue and profits.
The billionaire is even more so as he started the week as the owner of the platform with the good news that profits increased 7 times in the first quarter and revenue increased by 15%.
Like everything else about Elon Musk, Twitter bets on how changes will be made and to what extent they are difficult to make.
Financial market analysts and technologists have written shyly about what they think will happen, reflecting the entrepreneur’s unpredictability.
Musk’s idea would change the order of the network universe
The idea of charging Twitter users breaks a dogma in the world of advertising monetization networks using profile data and algorithms so that advertisers can accurately target messages to their potential consumers.
The efficiency of this model has led to a crisis in traditional advertising that has severely impacted media companies. They’ve seen their ad money go to both social networks and search engines like Google and video streaming platforms like YouTube.
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But Musk must have known what he was doing if he wasn’t the richest man in the world, where he won before the age of 50.
Twitter’s prestige and influence is enormous, especially among a mass of opinion leaders such as politicians, journalists, and references in their fields of activity.
This is evidenced in a report released last week by British consulting firm Brand Finance. Listing the strongest and most valuable media brands, MediaBrands 50 recorded 85% growth in Twitter’s brand value.
At 26th place on the list with a value of $ 5.7 billion, it is still far from the leader Google with a value of $ 263.4 billion.
However, the increase in 10 positions in the list shows the solidity of the brand, which Brand Finance qualifies for sure. its power among the largest users of the social network, highly qualified opinion leaders.
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Since the acquisition was announced, Elon Musk has alarmed some with his plans to relax moderation policies in the name of freedom of speech on the social network.
And in his post-purchase statement, he always reaffirms the idea of better exploring Twitter’s business opportunities by leveraging its user base and reputation capital:
I aim to make Twitter better than ever by enhancing the product with new features, open-source algorithms to increase trust, defeating spam bots, and verifying the identity of all people.”
“Twitter has tremendous potential – I look forward to working with the company and the user community to unleash it.”
In addition to changes regarding moderation policies, other possibilities were mentioned by the entrepreneur and director, such as the introduction of tweet deletion and a price cut on Twitter Blue, a premium subscription service.
Musk reacted to boycott proposal
On the one hand, happy-looking investors are backing Elon Musk’s Twitter plans with backlash from many, including the journalistic world, fearing that the moderation changes could open up space for more misinformation and hate speech.
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But another pressure group may be more troubling: corporations. (3) On Tuesday, the American network CNN published a report on a letter sent by dozens of civil society groups to attendees of a digital propaganda conference. NewFronts 2022.
The document asks marketers to request Twitter’s commitment to maintain its current moderation policies, particularly on issues such as civic integrity and hate speech. It urges brands to boycott the platform if the demand is not met.
Elon Musk, who lives up to his bold profile, has given back the move. He mocked on Twitter:
“Who is funding these organizations that want to control their access to information? Let’s explore…”
Who is funding these organizations that want to control your access to information? Let’s investigate …https://t.co/dBFsGjOMC8
— Elon Musk (@elonmusk) May 3, 2022
Changes on Twitter via Twitter
At large companies like Twitter, business decisions are often made behind closed doors by specialized executive groups in a variety of disciplines involved in financial research, research and review of projections.
This is not the case with Twitter. Musk is not on the Board (he gave up a seat that would limit his shareholding). And, apparently, there is an unfriendly dialogue with the board, which was publicly criticized by the businessman.
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Keeping up with future changes on Twitter is something anyone interested can do without having access to the company’s meeting rooms.
Follow Elon Musk on Twitter, as more than 90 million people already do. It was 80 million the week it bought the platform.
And if the thesis that no one knows a person better than their own mother is true, an interview with Maye on the red carpet at Vogue Magazine’s Met Gala in New York confirms that anything is possible.
When asked what makes him most proud of his son, he answers “everything”.
She goes on to say that Elon surprises her every day (not just her).
And they have “ideas that no one thought could come true”.
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source: Noticias
