Calvin Klein’s campaign for diversity.
Calvin Klein ads always have a disturbing and provocative side. Also, they go for more. The novelty is the underwear line’s latest campaign on the occasion of Mother’s Day, which is celebrated around the world on May 8th.
The main character of the ad is Robert Bete, a pregnant trans man. As reported by the news site Aristegui, bete is an entrepreneur and met with his participation in reality show Netflix From Date to Date: Brazil.
The strange thing is that she maintains her female reproductive system and goes through the last stages of pregnancy.
A pregnant trans man in a Calvin Klein ad.
In the photos, he is wearing men’s underwear and with his partner, Brazilian tattoo artist Erika Fernandes, who is also a trans person.
In addition, as seen in the images, Bete’s due date is very close.
“We can reproduce biologically or from the heart … Our role is to love and be loved”The campaign slogan says.
In the presentation, in addition, is the history of Kylie Wentzel. She is a mother in South Africa, an artist, who has several tattoos on her body and allowed herself to be photographed next to her baby while wearing underwear from the same brand.
Calvin Klein was surprised by his post for Mother’s Day.
Pregnancy of Bete and Fernandes
Since Bete and Fernandes Knowing the news of the pregnancy, they shared from their Instagram accounts the baby’s growth progress.
According to the Aristegui site, the chosen name is Noah.
Calvin Klein against gender stereotypes
Another of the brand’s recent ads contradicts the aesthetic impositions that typically fall on women.
The notice in question refers to the CK1 Palace brand and shows the model Lourdes Leonthe son of Madonna, who darkened her body hair.
In one of the photos, she poses with her arms behind her head, proudly showing her unshaven armpit.
Calvin Klein gave a message in favor of diversity.
The awards came right away. “You can see well! Thanks for showing the real body”announced a follower.
A few months before Lourdes made a similar participation in Mark Jacobsduring the gala met. At the time, the brand described her as having a “youthful spirit and an uncompromising sense of individuality” because she incorporated a “younger expression” into fashion.
Source: Clarin
