Balenciaga launched dirty and worn sneakers.
Every launch of the Balenciaga brand, one of the most well -known luxury firms, brings debate and a lot of controversy across the networks. The latest addition, a shoes broken and dirty lookis no exception.
While it is true that old products are proliferating and no longer new, the Balenciaga version exceeds all parameters, as it is excessive marks and dirty shoes.
Very high price, for new Balenciaga shoes
The communication that accompanied the launch and took over Harper’s Bazaar magazine was consistent with this idea: “The photos show shoes that are extremely worn, marked and dirty. They’re still alive -the product photos are called – It is suggested that Paris sneakers are meant to be worn for a lifetime“.
On the other hand, the same note illustrates that the campaign photos show the most extreme models. While on the web, you’ll see more streamlined options of this model.
Furthermore, this recent addition follows a string of contrarian items from a luxury brand at the Balenciaga level. Some of those should be original: a bag similar to the one used for shopping, another made of paper and children’s jewelry.
The common denominator is that these objects have odd values. In the case of sneakers, prices range from 495 to 1500 euros and, according to the press release, they are part of the limited edition.
The new Balenciaga sneakers are a limited edition.
The new wearing sneakers
Sneakers Paris of Balenciagathat’s the name of the collection, they’re available both with high canes and on mules – the models with open heels.
As for its color palette, the alternative choices are red, black and white.
Besides, They have the Balenciaga logo printed on the side of the toe box and the brand name on the graffiti on the foot.
Balenciaga’s bet
What is Balenciaga looking for in these products? The perspective of the Harper’s Bazaar article interested the brand to show luxury as a deviation from the norm. And its designers know how to take this idea to the fullest.
Nor can it be overlooked that launches of this kind are causing chaos in networks. That ensures the brand is on everyone’s lips and that generates another benefit.
The reaction in the networks for the new Balenciaga sneakers.
The impact of social media
Before launching, comments soon surfaced on Twitter. A user has posted a scene of The Simpsons where Homer wears torn and neglected clothes and compares the clothes to the product in question.
Another posted a photo of a Barbie doll in a torn dress and trash bags and wrote: “New Barbie Balenciaga”.
Some also posted pictures of their old sneakers and said they were for sale.
Balenciaga is a luxury fashion house founded in 1917 by Spanish designer Cristóbal Balenciaga in Spain. The brand closed in 1972 and reopened with new owners in 1986.
Source: Clarin
