On his trip to Minas Gerais, ex-president Lula is adjusting his campaign’s communications strategy, signaling the pre-candidacy start: attacking Jair Bolsonaro primarily on the economy, avoiding getting into the issues the current president wants. like fake news about electronic voting machines.
The main line of the PT campaign is to focus the fire on the economy, Bolsonaro’s greatest vulnerability to the majority of the electorate, the poorest.
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The second line is to make the current election a referendum between democracy and authoritarianism. This theme appeals more to the wealthiest and most educated sectors, particularly those who have moved away from the PT, with Lava Jato’s influence on politics in general and the party in particular.
On Saturday, at the launch of the Lula-Alckmin ticket at an event in São Paulo, the former president read a speech and avoided improvisations that could lead to Bolsonaro’s ammunition on social media.
In public discussions, the person who manages to dictate the agenda under discussion has an advantage. Therefore, discussing attacks on the STF, the reliability of the electronic voting machine, and customs-related issues allow Bolsonaro to more easily navigate his fake news strategy. The current president is repeating his strategy of using lies as a political weapon to escape his government’s problems.
“We won’t think small, we have to look and say: Bolsonaro, your days are numbered. get arrested later,” said Lula on the tour to Minas. For Lula’s aides, these words should be the mantra of elections as well as economic proposals.
The phrase “choosing has never been easier” as Lula concluded Saturday’s speech is a portrait of a progressive faction who is also up today, the campaign line to win over the more conservative and unresponsive voters to the PT. all with Ciro Gomes (PDT).
Lula’s course correction was the subject of his podcast “Radar das Eleções”. UOL About the current campaign.
source: Noticias