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On the blacklist: why wouldn’t Ferrari sell more cars to Justin Bieber

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On the blacklist: why wouldn’t Ferrari sell more cars to Justin Bieber

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Justin Bieber in his blue Ferrari 458 Italia.

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ferrari will no longer sell cars to Justin Bieber. He declared it “buyer not welcome”. The singer made his brand vehicle and the Maranello house did not forgive him.

It’s not easy to buy a Ferrari, and not just because of its high cost. Brand exclusivity means there are more buyers than cars. Many may have millions of dollars, but few can afford Ferraris. Looks like there are Birkin bags.

Justin was blacklisted by Ferrari for disposing of his 458 Italia model, which he sold years ago. He changed the fenders and tires, left it on the street for two weeks, put it up for auction without the company’s endorsement, and painted it three colors, including neon blue.

Justin Bieber on the reforms he made to his Ferrari before it was sold.

Justin Bieber on the reforms he made to his Ferrari before it was sold.

Ferrari’s blacklist and code of conduct were never recognized by the brand. They exist for the negative: they themselves are aware of them by publicly speaking about Ferrari or by showing up using cars of other brands.

Ferrari wants to avoid publicity by over -infringingThat’s why characters who tend to continue to embrace controversy and also have millions and millions of followers on networks, like Justin, have been banned.

That’s yes: there have also been sanction cases that have received pardons and reopened brand doors, such as a Californian tycoon who for five years chased a convertible Ferrari hybrid model.

Bieber with the Ferrari 458 Italia that changed color several times.

Bieber with the Ferrari 458 Italia that changed color several times.

Others vetoed

Bieber is not alone on the popular list. legend of the boxer, Floyd Mayweather, was one of those who accompanied him. The reason? The way, sometimes misogynistic, in which the athlete boasts of his redundancy in networks.

the case of dj deadmau5 is well known. The musician bought the same model of the singer and in 2014 he presented it on his networks with a unique customization: painted in light blue and plotted with the theme of Nyan Cat, a cartoon character that has become very popular on the Internet a few years ago.

The Ferrari customized by Deadmau5.

The Ferrari customized by Deadmau5.

Other celebrities who have been banned are influencers kim kardashian Y blac chyna and the rappers Tyga Y 50 cents. The latter would have been on the list for washing his Ferrari of champagne and for publicly calling him “Lemon”.

50 Cent was washing his Ferrari with champagne.

50 Cent was washing his Ferrari with champagne.

Diego’s Ferrari

The code of conduct has a so -called exception Diego Armando Maradona. In 1986, Diego had the idea to have a black testarossa. And if Diego thought of having a black Testarossa, Diego had to have a black Testarossa.

William Coppolahis representative, worked and interacted directly with Enzo-Ferrari. He asked for the freak. The thought of Testarossa in a color other than red is almost utopian.

Testarossa is Diego.

Testarossa is Diego.

Finally, Testarossa was fulfilled thanks to another representative management of ten. Coppola spoke to Corrado Ferlainothe then president of Nápoli, so that he would give it to Maradona to rebuild his relationship with his figure.

Diego received a gift from Ferlaino and the anecdote at the end is not without picaresque: “It cost 430 thousand dollars, I doubled the cost and added 130,000 from the painting,” Coppola said.

Source: Clarin

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