The sign for the physical Amazon Style store, which opened Wednesday at a mall in California. Photo: REUTERS
The e-commerce giant Amazon opened this Wednesday its first physical store of fashion and accessories in a shopping center in California, more specifically in Los Angeles, which will function as a pilot project before deciding on its expansion plan.
Baptized as Amazon Style, The store sells women’s and men’s clothing.shoes, accessories and cosmetic products with a unique single exhibition of products that the customer must scan using their mobile phone using a QR code.
After scanning, store visitors can choose their models and sizes, which are automatically sent from the warehouse to a personalized dressing room.
Amazon has already built other physical stores along with its products, such as Whole Foods and Amazon Go. Photo: Bloomberg
The store’s 40 dressing rooms are equipped with touch screens where it is possible to order other products, sizes or colors, and leave reviews of items, as well as request recommendations.
Most of the Amazon Style catalog is made up of outdoor brands but it will also offer garments from its own collection.
Located in the mall The Americana of the Brandone of the largest in Los Angeles County, the store shares space with other fashion giants such as H&M, Zara and Nordstrom.
“We know customers want to combine online purchases with physical ones, in addition to touching and testing products, so Amazon’s physical stores want to provide more options on how, where and how to buy, “he explained to the agency. EFE is the director of Amazon Style, Simoina Vasen.
Other brands like Nike, American Eagle and Zara have already opened stores with interactive changing rooms and QR codes.
Amazon Go is one of the branches where Amazon Go has physical stores. Photo: REUTERS
However, Vasen said that, like Amazon’s e-commerce portal, the store will have a system of those algorithms offer personalized recommendations to users and, in addition, labels will change their prices in conjunction with the web page.
The opening of Amazon Style will come a few weeks after the company close fifty stores and bookstores in the US to focus on other physical businesses such as fashion and food through its three supermarket chains, Amazon Fresh, Whole Foods Market and Amazon Go.
So far the company, that last quarter recorded losses of 3,844 million dollarshas not decided on plans to expand Amazon Style to the US or other parts of the world.
Source: EFE
Source: Clarin
