Brazil has the potential to double international investment in emerging markets if it manages to improve its image abroad, Carlos da Costa, head of the Washington office of the Ministry of Economy, said on Tuesday.
Currently, Brazil is the target for 3.5% of foreign direct investment – i.e. direct companies – in emerging markets, but Costa thinks it is possible to increase the share to between 6.5% and 7% as in the past.
Carlos da Costa noted that despite recent reforms such as Social Security and the modernization of regulatory frameworks, which have made Brazil a more “friendly” place for investors, investors’ perceptions of the country’s business environment are still negative. He thought the image conveyed by the media abroad and even by Brazilians participating in international debates belonged to a complex country, unlike the one he stressed had been “built over the last three years”.
“For that, we need all this virtuous history that we call the road to prosperity, to change our image abroad,” said the head of the Brazilian office in the US capital, speaking at a forum about investments promoted by the government in partnership with the US. Inter-American Development Bank (IDB).
source: Noticias
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