American sports equipment giant Nike announced on Thursday that it is leaving the Russian market for good and has no intention of reopening its stores, which were initially temporarily closed following sanctions against Moscow for its attack on Ukraine.
Nike joins a growing list of Western companies, including McDonald’s and Starbucks, which have withdrawn from the Russian market due to pressures in Ukraine.
“Nike Inc. has decided to exit the Russian market. As a result, Nike.com and the Nike mobile app will no longer be available in this region. Nike stores recently closed temporarily and will no longer reopen,” the group said. an explanation. on its Russian website.
Last month, Nike announced that it would not renew licenses for stores associated with the brand.
Russian President Vladimir Putin sent troops to Ukraine on February 24, triggering unprecedented international sanctions and the exit of foreign companies, including big brands like H&M, Adidas and Ikea.
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source: Noticias
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