Flavio Briatore, the entrepreneur who owns “Crazy Pizza”. Photo: Instagram
Today, in Italian pizzerias, the air is cut with a knife. Some time ago, in the European country there was an unusual controversy related to the value of pizzas. All lovers of this food are in a mixed mood.
The one who started this sort of civil war for pizza is the entrepreneur Flavio Briatoreowner of several gourmet pizzerias in Munich, Riyadh, London and, of course, in “La Bota”.
The entrepreneur got into trouble with Neapolitan chefs because he noticed that in the south of his country they sell margarita pizza for 4 euros (very cheap for his parameters) and nobody complains.
Briatore, the entrepreneur who started the mess. Photo: Instagram
“Pizza for 4 euros? What do these people put on their pizzas? “Wrote Briatore on Instagram. Not happy with this, he later claimed that Neapolitan margarita pizzas are like” bricks of dough with a tomato puddle “.
Of course, the pizzas of your local Crazy Pizza they are not for everyone: one with black truffle flakes is worth 49 euros and another, with the exclusive Pata Negra ham, 65.
A local Briatore in Saudi Arabia. Photo: Instagram
It was not long before his detractors shouted to the sky in defense of their cultural heritage.
The president of the Neapolitan association of pizza makers Sergio Micù He returned fire on Briatore accusing him of betraying the humble legacy of pizza. “Pizza has fed entire generations, winning wars and cholera,” he said.
Gino Sorbilloanother of Italy’s most famous pizza chefs doubles up, offering free pizzas in his restaurant in Naples.
A pizza that contrasts Briatore with Sorbillo. Photo: Instagram
“You say that cheap pizza is not good? This is how we do it. Try it and tell me how it is “, challenged Sorbillo, and invited his chefs to make Neapolitan pizzas together with those of Briatore” so that his customers, accustomed to gourmet pizza, try a typical Neapolitan in a healthy competition “.
It is already a topic of discussion on Italian TV. Photo: Instagram
Another to join the controversy was the journalist, writer and TV host Roberto Parodi. Schietto, Parodi said he was forced to express his opinion on Briatore’s pizza and made a disclaimer on Instagram.
The presenter said that “the point” is not the price, but that “you can’t make a pizza with Pata Negra”.
“This pizza is the apotheosis of burinata. Rather, he says a lot about the audience Briatore is addressing. Zanza obsessed with proving they are not poor. That they can buy a pizza for 60 euros. But what is it: do you want to get rich with 60 euros?
Roberto Parodi recorded a video that talks about the subject. Photo: Instagram capture
“Instead you look like a farmer because if you really knew what Pata Negra is, the last thing you do is put it on a pizza,” he continued, infuriated.
And he concluded: “Iberian ham Pata Negra Bellota black label: a millenary history that forces you to taste it with respect and at the right temperature, appreciating the fat with that light acorn aroma. Very delicate aromas. And you throw it on my pizza? I have a suggestion: put a beluga, 40 euros. great figure! But first go to Wikipedia to search for “beluga”. So huh.
Briatore, playing the role of the villain, made no effort to compromise. “They are jealous. I love them because they give me great publicity. I am a genius and you are not, that’s the difference,” he said.
Source: Clarin