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On the occasion of the World Day against Colon Cancer, on March 31 the networks were filled with all kinds of information to make visible this disease, which has become the most frequent cancer among the Spanish population and the second one that causes the greatest number of deaths.
Among the stories and images released, an alleged official video of an Albacete campaign against colon cancer stood out above all others, arousing indignation for its content and admiration for its originality, under the slogan: “Albacete, shit and go.”
According to the video itself, the Albacete City Council and the Spanish Cancer Association have joined forces for this campaign installation of portable urinals in the city to allow people to deposit stool samples and could be tested to prevent colon cancer.
“Shipping to Albacete can save your life”.
If I told you the name of Albacete, what would be the first thing that comes to mind? … Albacete, shit and go? This popular phrase is featured in a fake video from the town hall of this provincial capital of the Spanish Cancer Association which has gone viral on social networks. The video, in addition to laughing at the popular saying, encourages people to come to town “to relieve themselves” or “have a shit day” to fight colon cancer.
Although the campaign’s originality is indisputable, the truth is that the content has sparked outrage. So much so that Manuel Serrano, spokesman for the PP, asked the socialist mayor, Emilio Sáez, to “take the appropriate measures, if necessary legal action, to withdraw the video”, underlining that “they are dealing with the city of Albacete and the people affected by a terrible disease like cancer “.
“Albacete, shit and go”, the testimony of a young local.
After all the fuss caused by the alleged official campaign, it has been learned that the video is none other than a academic work by three students of the Escuela de Creativos Broter Madrid, for an internal festivalas reported by the Albacete + QueAlba media.
For his part, the mayor of Albacete assures that he has not seen the video because he has no intention of giving it more importance: “We are tired of the old and the old and whatnot and obviously we will ask them not to use the logos of the Municipality of Albacete in this way. “, points out.
What the school of creatives said
Meanwhile, the Broter Creative School released a statement apologizing for the damage it may have caused: “At the request of the Spanish Cancer Association, we have removed the fictional colon cancer prevention campaign from our social networks. students Raquel Sacristán, Arantza Covián and Blanca Lopez. The campaign used the logo and name of the association without their consent and we apologize for any setbacks which, without any intention of any kind, this may have caused the association and in particular to those who have been affected by this terrible disease “.
Albacete is a city and municipality of Spain in the autonomous community of Castilla-La Mancha. 170,000 people currently live there.
Source: Carlota Bisbe Mases / La Vanguardia
Source: Clarin
