The burgers from Vkusno & Tochka, the chain that replaced McDonald’s, are tasty, period? Photo: social media / east2west news
McDonald’s left Russia for the war against Ukraine and appeared in his replacement Vkusno and Tochka (Sabrosa y punto), a local brand which since 1990 was a subsidiary of the American chain.
When the American company decided to withdraw its more than 840 restaurants from Russia, the new premises became the focus of burger aficionados from mid-June.
Vkusno & Tochka have been at peace for a very short time. In these hours, less than a month after the opening, a controversy broke out around some photos circulating on social media and the opposition of the Russian media that would have verified that the new brand would have sold moldy burgers.
One of the moldy burgers circulating in the nets allegedly sold in the new Russian premises. Photo: Ksenia Sobchak / east2west news
Ksenia SobchackRussian TV personality and leader of the opposition to Vladimir Putin’s government, posted the images on his chat channel Telegram.
“Vkusno & Tochka sells moldy burgers. They seem to not meet McDonald’s standards, at least in terms of product quality control. There have been at least three cases of moldy burgers being sold to customers today, ”Sobchak said.
They would use rotten buns in their burgers. Photo: Twitter
Tasty, period?
Oleg Paroevformer CEO of McDonald’s Russia, said Vkusno & Tochka had sold 120,000 hamburgers, a record for fast food restaurants, when it opened on June 12 alone.
The opening of Vkusno & Tochka was a real event in Russia. It took place in Pushkinskaya Square, where the first Russian McDonald’s had opened, and the mayor of Moscow, Sergei Sobyaninwho gave a speech to the management and staff of the restaurant.
On May 16, Vkusno & Tochka became the property of a businessman named Alexander Govorwho since 2015 owned the McDonald’s franchise with 25 restaurants in Siberia.
This is what a Vkusno & Tochka store looks like from the inside.
the last bite
After Russia’s attacks on Ukraine, McDonald’s announced that it would indefinitely suspend its activities in the country headed by Putin. As a result, it didn’t take long for the locals in major cities to be inundated with people wanting their last bite.
The American fast food chain announced the temporary closure of 847 branches in Russia after Putin sent his troops to Ukraine. The company has been working there since 1990, when the Soviet Union had not yet dissolved.
“We cannot ignore the unnecessary suffering caused to Ukraine” by the Russian invasion, the company explained in a statement, giving in to public opinion that had expressed itself against its silence in the face of Putin’s attacks.
Factory staff of a former McDonald’s prepare a restaurant for reopening with the new brand in Podolsk, outside Moscow. Photo: EFE
There were also those who took advantage of the situation to get an economic slice. On some auction sites, McDonald’s combos were offered for prices between $ 307 and $ 384. In “normal” situations, those same McDonald’s combos were offered at the same places for just $ 3.
McDonald’s has joined Coca Cola, Pepsi and Starbucks in boycotting Putin’s decision to attack the neighboring country. The company has made it clear that Russia’s isolation from the international community has created problems in its supply chain.
Muscovites line up at McDonald’s in Moscow, Russia on February 1, 1992. Photo: EFE
Source: Clarin