London – During her seventy-year reign, Queen Elizabeth II. Elizabeth has undergone more technological and sociopolitical changes than any monarch in recent history, and the public has been increasingly affected by the increased reach of the media.
On the seventh day of his death, February 8, the succession in the British monarchy continues to dominate press reports and conversations on social networks, fueled by a well-organized series of events with high media potential – from solemn parades to audience visits. to tributes by family members, admirers of the queen.
Leaving the stage II. Elizabeth left the famous Operation London Bridge plan in place, and every step of the ceremonies was played by King George II. It was carefully considered to provide support for Charles and the institution of monarchy.
Media show: Queen Elizabeth’s coronation was televised for the first time
Professor Laura Clancy, author of “Running the Family Business: How the monarchy manages your image and our money” It analyzes how effective it was in adapting to the radical evolution of the media, from the popularization of television to social media during Elizabeth’s reign. networks become an icon comparable to few contemporary public figures.
That’s why “we now have more access to the monarchy than ever before,” says the professor. The coverage of death in the press is proof of this. But not everything is exposure.
To protect themselves, the queen and monarchy have always sought a careful balance between the visibility of events to strengthen their image and the invisibility of inner workings to prevent or reduce harm.
When Queen Elizabeth ascended the British throne in 1952, World War II Academic Conversation.
In this context, the professor explains, it is not surprising that a young woman’s coronation led to the prospect of better days and was hailed as the “new Elizabethan era”, in reference to Elizabeth I’s reign.
It is a unique opportunity for the spread of television, the new technology of the time.
British Prime Minister of the time Winston Churchill’s Clancey said that he initially reacted negatively to offers to broadcast the ceremony live.
In the book, the professor reports that Churchill thought that “modern mechanical arrangements would undermine the ‘coronation magic’ and the ‘religious and spiritual aspects. [não] It should be presented as if it were a theatrical performance.
Despite these concerns, the publication was a huge success. The book’s author cites research “Media and Memory in Wales”, which reveals that the coronation vividly captures Britain’s earliest television memories.
After becoming king, Charles III went even further and allowed the cameras to live-stream the meeting of the Accession Council, which proclaimed him king.
But there are risks. A moment of inattention went viral on social media, and it turned out that the monarch was pissed off with a tray of pens on the table where he was going to sign the oath. The same thing would happen days later, with a second rage caught on camera.
Also Read | New King Charles’ ‘fight’ with pens went viral on social media; to watch
One of the highlights of Queen Elizabeth’s use of the media was her Christmas speech, which was broadcast nationally at 3 p.m. on 25 December. The tradition began in the radio era at the beginning of the last century, became regular with the monarch’s father, King George VI, and has been followed by him since he ascended the throne.
But it was the monarch who first televised the message in 1957, describing the moment as “a turning point”. And he said he hopes the new media will “make his message more personal and direct.” History has shown that he was right and he gambled.
The set queen even recorded a 3D Christmas message in 2012.
Seek balance in dealing with media
Professor Laura Clancey believes that seeking a balance between what should and should not be disclosed was Queen Elizabeth’s constant concern throughout her reign.
A good example of this, he says, is the 1969 BBC and ITV documentary “The Royal Family.”
The project used new “cinema reality” techniques with cameras tracking the real members for a year, which would now be considered a reality show.
The 90-minute documentary featured intimate moments from domestic scenes such as family barbecues and the Queen taking her son, Edward, to a candy store.
“While successful, it has raised concerns that overexposure is undermining the mystery of the monarchy.”
This preoccupation with making visible what should remain invisible was only exacerbated by the emergence of celebrity culture from the 1990s onwards. Interviews on intimate matters became the monarch’s greatest torture.
The Scholar iconicly cites Princess Diana’s 1995 interview with the BBC’s Panorama programme. In it, Diana spoke of royal adultery, palace conspiracies against her, and her deteriorating health.
More recently, Laura highlights Prince Harry and Meghan Markle’s interview with Oprah Winfrey. The couple discussed what they describe as racism within the royal family, Markle’s rejection and the neglect of Harry’s mental health.
According to Laura, these events greatly upset the desired balance between visibility and invisibility, and crudely exposed the inner workings of the family that should be kept out of sight.
Also Read | An interview that will shake the British crown every 25 years: Wallis, Diana and Meghan
Elizabeth, queen becomes media icon
Although the Professor is the most represented person in UK history, he has been present on banknotes used by the British for over seventy years. Elizabeth never had a “personality” like other royals and it’s a love affair. and public hatred after learning more about them.
On the contrary, II. As head of state, Elizabeth went through the most important political, social, and cultural changes of the 20th and 21st centuries, and remained true to her constitutional role, rarely giving a political opinion.
For Clancey, this allowed the queen to remain an icon.
However, this does not mean that it has not gone through crises.
It’s worth noting that in the late 1990s, the young queen of the coronation was an older woman. And Princess Diana was the “people’s princess” of the day, with a brand of “authenticity” that threatened to unleash an “inaccessible” monarchy.
In 2000, three years after Diana died in a car accident in Paris, support for the monarchy was at its lowest. The Queen’s response was criticized.
As the author recalls, one newspaper headlined, “Show us you care: the mourners ask the queen to cause our pain.”
Finally, the Queen took advantage of television again, this time with a speech that softened the criticism and highlighted her role as a grandmother busy helping William and Harry deal with their grief:
“We’ve seen this role of grandmother on other occasions, like in promotional photos for her 90th birthday surrounded by her grandchildren and great-grandchildren.
It is an image of the queen that many will remember: an impeccably dressed old woman holding her iconic, familiar purse.”
The pandemic, which has crippled social interactions, has also hampered the royal family’s visibility, prevented them from making official trips and commitments, and created lavish media coverage.
But Elizabeth quickly adapted to the new moment and, like most of the world, began to participate in conversations over Zoom. In one of his most popular, he used his influence to persuade the population to get vaccinated against the coronavirus at a time when many questioned the risks of the vaccine.
The Queen spoke with health officials who are spearheading the deployment of the COVID-19 vaccine in four UK countries.
Her Highness heard the vital importance of ensuring that all communities had access to the vaccine and shared her own experience. pic.twitter.com/Cululfsh4y
— The Royal Family (@TheRoyalFamily) February 25, 2021
New era and new generation anxiety
Like most people and institutions around the world, the monarchy has well-crafted websites and accounts on major social media platforms.
The debut was on Twitter in 2014, when the monarch unveiled the Information Age exhibit at London’s Science Museum – who is better for this task?
It is a pleasure to open the Information Age exhibition today. @Science Museum and I hope people enjoy visiting. Elizabeth R.
— The Royal Family (@TheRoyalFamily) October 24, 2014
The professor highlights the Instagram account, run on behalf of Prince William, Kate Middleton and their children, as the most obvious contemporary example of this visible and invisible relationship the royal family has maintained since the beginning of Elizabeth’s reign.
All of the photos posted look natural, impromptu, and informal, and Instagram is framed as a “family photo album,” providing the perception that subjects are watching “intimate” scenes of family life.
However, Laura Clancey points out that, as with all actual depictions, these photographs are fully staged.
He thinks social media has broadened the monarchy’s audience, thereby giving it access to a younger generation who are more likely to scroll through real photos on phone apps than read the newspaper. He asks:
“How will this generation react to the death of the ruler?”
The first poll after Queen Elizabeth’s death showed a rise in the popularity of King Charles, certainly influenced by the positive reviews in the media.
But the young people are at least confident that he will make a good king. And those who least think that his figure unites the country.
Also Read | New poll: Charles III will be a good king for most Brits, but only 45% want him on the throne until his death
source: Noticias
