London – It would be funny if it certainly didn’t damage the image of Beyond Meat, an American company that sells vegan meat alternatives: the operations director made headlines around the world for biting the nose of a driver who was scratching his car.
The incident did double damage to the company’s reputation: In addition to being questioned about its managers’ behavior and education, it spawned an endless string of jokes about the manager’s preference for authentic meat regarding alternative products he sells on social media. .
The name of the manager who caused this carnage in the image of Beyond Meat is Doug Ramsey and he is 53 years old. He physically felt the consequences of his action: he was arrested after the attack.
From arguing to biting your nose
According to the police report, the attack took place near a garage near Razorback Stadium in Arkansas, USA.
The victim, who was driving a Subaru, allegedly leaned the car against Ramsey’s front tire behind his steering wheel.
Enraged, Ramsey got out of the car and punched Subaru’s rear window. Then, unfortunately, he attacked his opponent, who got out of his vehicle.
That’s when Ramsey took the action that had worldwide repercussions: without the slightest ceremony, he broke his opponent’s nose and “finally tore the flesh”, according to police.
jaw-dropping results
The outcome couldn’t have been worse: Ramsey was charged with “terrorist threat” and “third degree assault”. He was arrested on Saturday night (17) and released on Sunday.
But the worst was yet to come: the case not only received national coverage in the American press, but also made international headlines and invaded social networks when it was learned that the executive of a plant-based product company could not resist the urge. bite a piece of meat.
One of the posts on Twitter emphasized that “this is what happens when you don’t eat meat for years”.
This is what happens when you don’t eat meat for years ????#beyond meat pic.twitter.com/o6rX8LytY2
— Arbitrage Andy (@ArbitrageAndy1) 19 September 2022
Institutional damage “beyond the flesh” of the victim’s nose
For Beyond Meat, it was another blow to a year that turned out to be quite negative: its shares are down 73% since December 2021.
And the drop in market value is astounding: from $13.4 billion in 2019 to $1.09 billion in 2022.
The disaster has been exploited by those who oppose veganism and accuse its supporters of radicals on social media. One Twitter user said that “vegans have always been a “threat to social peace”.
I keep saying. #vegans r angry people and a threat to the peace of society.
Beyond Meat suspends operations chief after allegedly biting man’s nose https://t.co/tO0C69iTBP #beyond meat #lion diet— TheQueenGoat (@thequeengoatx) September 21, 2022
This apparently plays with the name Beyond Meat (other than meat), saying it’s not beyond cannibalism.
But apparently not beyond cannibalism! ???? #Beyond Meat COO Suspended for Biting Man’s Nose After College Football Game. https://t.co/CG83gTbs8D
– mcbagpipe (@angus_) September 21, 2022
The joke of cannibalism in the case of the unusual nose bite has been the subject of many comments. This suggests that eating Beyond Meat products makes a person cannibalistic.
mental note: #Beyond Meat turns you into something #cannibal ????https://t.co/PBfdvuUE47
— Corin Nemec (@imcorinnemec) September 20, 2022
It wasn’t just the executive: The brand was also the target of jokes in a story that was almost unforgettable and would eventually affect the image of the entire industry.
In Italy the problem was an insult to a culinary tradition. One of the posts reads, “They make meatless meatballs and then they eat people’s noses.”
Fanno le polpette senza meat per each poi mangiare il naso della gente. #Beyond Meat https://t.co/xL1ck8xpOo
— 1897j (@1897j) September 20, 2022
In the face of the negative backlash, Ramsey has been suspended by the company and must bitterly regret his involvement in all this mess.
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source: Noticias
