Car sales: the provincial government has accused Facebook of misleading advertising

A new chapter has just come out of the tangled system to reach the car at km 0 with the savings plan, which in recent years has generated so much controversy and complaints.

What’s more, within this ecosystem there are deceptive or directly false advertisements promoted by social networks that force car manufacturers to warn about this modus operandi and that consumers sharpen all their senses so as not to be scammed.

For the latter the Buenos Aires Ministry of Production just charged to Facebook for lack of the “duty of information and misleading advertising”, in violation of law 24.240 on consumer protection.

False official plans

According to an official press release, the Provincial Directorate for the Defense of the Rights of Consumers and Users has confirmed that through the social networks Facebook and Instagram announcements are published of alleged private companies offering savings plans for the purchase of cars at km 0, with the appearance of being official.

These notices include designations such as “National plan”, “Argentine Plans”, “Government Plan”, “Car Care Prices” and “ProCreAuto”.

It was indicated by the Buenos Aires government that “in some cases, with the aim of inducing deception, the image of President Alberto Fernández, public buildings of strong knowledge and even national symbols are also used”.

“From the investigation carried out, it emerged that the deception in these advertisements is overt and rude, making use of montages of notoriously false images and providing confusing information, with the denomination of apocryphal plans and programs or that it existed at the time and were completed several years ago, “he said.

Warning and possible sanction

The Provincial Government has clarified that in this way “the aim is to avoid that consumers, by means of unclear and misleading advertising, or inaccuracies, are misled or false in the purchase of products, goods or in the procurement of services, protecting the right of those to adequate, complete and truthful information in their relations with consumers “.

The company has already been informed and “must refrain from continuing to carry out this type of advertising and announcements and has five working days and not extendableto present your leave “.

Production sources said that if Facebook Argentina did not grant such a leave, the provincial executive would have the power to fine the company.

Source: Telam

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