In the last five days, the WhatsApp of Economy Minister Sergio Massa’s press team has not stopped shooting management messages.. Perhaps excited by the inflation number that was released on Thursday -a very high 4.9%, but lower than expected- Massa’s minute-by-minute newsletters were plentiful.

The Mondayprice and financing agreement to sell armed mobile phones in Tierra del Fuego and in the afternoon meeting with the Israeli ambassador and the president of the Jewish American Congress to, as they say in these cases, “analyze possible investments”.

The Tuesday, the announcement of a price agreement with companies that produce basic industrial inputs. Given that the United States appears to limit the scope of the financial information exchange agreement between that country and Argentina, the issue of money laundering has remained on the back burner.

The Wednesday, price agreement with the footwear sector and debt auction in pesos.

The Thursday, an announcement of investment by Volkswagen to assemble trucks. Also announcements of greater foreign currency availability for importers at an event organized by the Techint group, where Paolo Rocca himself called for applause for Massa. In the afternoon, agreement on the price of the drug with the laboratories.

And the Friday, an investment announcement from Toyota plus a price deal with the apparel sector. In the middle, a sort of 120-day management budget that competed with the -subtle act- led by President Alberto Fernández to take stock of the goals achieved in his three-year mandate.

Did you rest on the sixth day? No. This Saturday, Massa broadcast his meeting with the Italian ambassador as part of the agreement with the Paris Club and subsequently an announcement of investment by the Iveco company.

One day, an announcement, an electoral event thinking about the 2023 presidential elections?

Massa may have started his presidential campaign the day he said he would not run, in late September. Or maybe the minute after the vice president – on December 6 and after learning of his six-year prison sentence – assured that his name would not appear on the ballots.

“Massa is fine. He is the one best positioned within the leaders of the Justicialist Party at a national level”, he says clarion Alejandro Catterberg, of the Polyarchy. “But her luck depends on being able to” land the plane “-that is, pulling the Argentine economy away from the abyss it had approached in the middle of the year – and above all on whether Cristina Kirchner accepts that she can be the best candidate of the Front of all”.

LLucas Romero, from Synopsis, he complements: “His campaign is his management, and only if he gets good results can he imagine himself a candidate. The only way it has is to show the results”. And he adds: “You know, just as the results alone are not enough, he needs Cristina to convince herself, and to convince the left of the Frente de Todos, that he is the chosen one”. In the meantime, says Romero, Massa plays so as not to generate too many expectations which can then be frustrated. “If he does well, he knows he’s going to be a candidate; if he does badly, he doesn’t bear the cost of going down.”

In the Frente de Todos there is also the paradox, says Romero, that “one who runs for candidacy but knows he won’t run (Alberto Fernández) claims he is in the running and another who says he doesn’t want to be a candidate but wants to be, like Mass”.

One thing is certain: from now on, as a permanent campaign, the WhatsApp of the masses will not stop.