Publicists Ramiro Agulla and Carlos Baccetti along with businessman Pato Fucks, present their new project based on fire.
Ramiro Agulla and Carlos Baccetti joined forces again. The famous creative duo, creators of “The flame that calls” among other popular ads in the 90s, they were linked but not to build an agency. This Tuesday they presented Black Minds, their new linked project in the world of cryptographic images (NFT) and the metaverse. Over the next few days, 10,100 llamas will be sold at a cost of US $ 300 each, which will be tickets for accessing the “community” portal to exchange ideas, play games and conduct all sorts of virtual activities.
Both denied that the NFTs from the fire were involved the historic batch they made for Telecom. “We’re not nostalgic. The fire calling is a landline telephone cable, it’s something whole, it’s eternal and endless, but the world has changed,” Baccetti said. However, he acknowledges that the new proposal was inspired by those shorts, that is They were all angry 25 years ago. “There they will be cousins,” they recited a duet.
“La llama que llama” began in 1999. Under the baton of Agulla and Bacceti, 28 chapters have been broadcast in 3 years to promote international and long distance Telecom calls. The series of sketches made such an impact that the agency built several similar businesses: they launched the entire campaign on videocassettes (the standard video format at the time) and sold the dolls of several family members. llama, well- known for his telephone jokes.
“It’s a different thing, we’re different”, Agulla explained to distance himself from that success in the new project. “The NTF and the metaverse are the new rock stars and brands are going there“, he pointed out. The axis is the sale of NFTs (he calls it PIC), meaning “He calls it the Politically Incorrect Club”which will be the entry credential to a virtual stage with virtual activities scheduled over time.
NFT is an encrypted image. It can be copied but the original has a cryptographic seal, in theory inviolable. In the world they have multiplied and some of them have come to auction Sotheby’s and Christie’s. That’s what the two creatives are betting on. “It’s a collection of weird and quirkily precious llamas. Solid, cute, funny, great and sarcastic works of art. Nothing more repetitive. You can own this unique art through the ethereum blockchain,” said the portalang.
The idea came from Patricio “Duck” Fucks, a real estate entrepreneur and fan of cryptocurrencies, NFTs, and metaverses. “When I thought about it, my first thought was finding number one in the art of communication,” he said. Clarion. The presentation of the new Agulla & Baccetti chiche took place this Tuesday, at a crowded event in Malba. In the marketing industry, there is already talk of the possibility of his return, but they thought differently.
Agulla laughed. “Traditional agencies are exhaustedI don’t know what they are for. If we put one together, it’s like inventing the photocopier, “he said. Baccetti completes:” We were creative from the 90s, when everything was image, TV and supermodels. The world has changed in many ways. In politics, financially, in storytelling and in cultural controversy. We always know how to read the times, ”he said.
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Source: Clarin
