Experience is the word that continues to be in fashion among those who dedicate themselves to marketing and it is what led BBVA to do so open a VIP lounge of enormous proportions at Ezeiza airport.
It is the first bank to do so with a Millionaire contract for three years and renewable with Corporación América, owner of the airport. Designed for an “experience” reserved for its high-end clientele who will now be able to enjoy the most modern comforts in a 640-meter room and the only one with a wide view of the track.
Argentina’s BBVA accounts 250,000 high net worth individuals in his portfolio which amounts to 4 million. This “experience” is the first for the bank, a giant in Europe and in the world.
From Spain they are watching it carefully to replicate it . It is also the first bank to come to Ezeiza with this initiative.
By the way, a good number of your other customers will be able to access based on your points system. A way to have the opportunity to quickly address migration the fast passage system, an exclusive line, and enjoy food, drinks and coffee specially prepared by baristas before boarding the plane. The lounge will be open 24 hours a day.
In this way, BBVA returns to the travel segment in which it was positioned and guided when it was allied with Latam and was interrupted when the airline requested a meeting with creditors.
“At BBVA we are committed to being the travel bench, that’s why we keep adding benefits. Now they will be able to enjoy the best way to start their journey,” commented Juan Kindt, Director of Business Development at BBVA.
“We collaborate with strategic partners, such as in this case BBVA, to develop customized value propositions and unique concepts,” added Sebastián Villar Guarino, CEO of Ezeiza Airport.
The local branch of BBVA is on the podium of the three main private equity banks. It has 243 branches, 878 ATMs and 850 self-service terminals. It employs 5,800 people.
In its native Spain it is a leader, but worldwide it has 71 million customers and 121,000 employees. It is the largest financial institution in Mexico and has leading franchises in South America and Turkey. It owns an investment banking business in the United States.
Source: Clarin
