After the fall of the rent law, we begin to see several postcards of the new times of this market: an increase in the supply of properties intended for locations and prices that have not yet managed to stabilize are some of these. But they also add up changes in marketing thanks to technology. This is the case of a new “proptech” that has just been launched so that tenants and owners can come to an agreement -100% online- both short stays and long-term rentals.
The app is called Flexy, he implies an initial investment of $300,000 and for this year a turnover of 800,000 dollars is estimated. It belongs to the Delsud Group, a business group from La Plata created in 2018, which has ten business units dedicated to, among others, real estate development, construction and the financial sector.
The rental application works completely digitally, is available throughout the country and foresees a landing in Spain and Chile for 2025.
“The idea is to offer users a fast, flexible and economical way to rent a property. The traditional system is a model that has been in place for decades, which has not seen improvements for years and is full of bureaucracies and high costs,” says Lautaro Reynoso, CEO of Flexy.
This is why the new reality offers an “evolved” rental format, defined by the entrepreneur. Through the application you can publish and manage both temporary and long-term rentals: These are the so-called digital rentals.
“We are betting on the development of this proptech in this way Renting a property can be as quick and easy as ordering food through an app“, says Reynoso. And he adds: «renting an apartment for 1, 2 or 3 years, but entirely from an app, was an unthinkable scenario». According to him, “the traditional cumbersome and bureaucratic practices such as cash payments, digital signatures or coordinating property visit times.”
To achieve this goal, Each listing contains photos and videos of the property and a personalized review from the agent of Flexy to guarantee the truthfulness and subsequent security of the transaction, they explain in the signature.
The main challenge for the company is having to educate users, both owners and tenants, to trust this rental method that they are not used to,” underlines Reynoso.
As for temporary rentals, unlike other platforms available in the country, the new proptech has a system self-financing which allows guests to pay for their stay in up to 6 instalmentswhile the owner receives the money immediately.
“This allows them to beat inflation and we note that it is one of the key points that attracts more and more users to the platform,” they explain from proptech.
How does digital contract signing work? In each long-term rental agreement, a digital rental agreement is generated that the owner can read and sign digitally when he receives the request that a tenant wants to rent. This contract is then signed in the same way by the tenant. All contracts They then have electronic certification which is done through the blockchain, so they are 100% safe.
As for the role of real estate agencies based on this totally digital proposal for the rental market, they explain it in the app “The idea is not to compete with real estate companies, but rather to try to be allies.”
“Today a big problem that real estate agencies have is the management of rental properties, since they are the least profitable and the most cumbersome to manage. With this management panel, any real estate agency can now continue to generate rents while maintaining its internal processes; but when they upload the contracts to the app they completely forget about the management, the app takes care of it and does not generate any costs for the real estate agency (it is the owner who pays that minimum commission which is deducted from the monthly fee) payments, how to use it They can also publish their properties for sale 100% free, which on other platforms requires a fee and is not cheap at all,” they explained to Flexy.
Source: Clarin
