The decline in consumption of most goods and services, with notable price increases after the latest devaluation, is pushing companies to launch new promotions or discounts to place the available stock of their products The strategy covers all areas but among the “elastic” goods with respect to demand, i.e. more “consumable”, there are those mobile phone. This market, like that of the rest of household appliances, comes from a 2023 with declining sales and this year is rather complex, because, with a lower income, buyers postpone the decision to renew their mobile phone.
Samsung, for example, has applied to 40% discount promotion. on foldable cell phones. “Since the offer was profitable, we talked to our partners extend the promotion into April”, a company source said. With this they will have their own Galaxy models of the Z, S and A lines discounts up to 43% in major retailers and in the company’s online channel.
“We are witnessing a process of normalization of the supply of inputs and stabilization of economic variables. For this reason the company has decided to pursue this type of attractive offer for the consumer,” explained the Samsung source.
This is a window that many companies intend to exploit to sell their products in this context of crisis the next hot sale, the online event that every year promotes discounts of up to 50% in sectors such as Tourism, Appliances, Clothing, Food and Beverage, Cosmetics and Perfumery.
This year the event will be held from 13 to 15 May, organized by the Chamber of Electronic Commerce (CACE), and for now companies are registering registrations to participate and also negotiating promotions. Already in the new version”“There is a good response in terms of the number of companies participating,” says Gustavo Sambucetti, institutional director of CACE.
It happens that, unlike other years, this time companies have a larger stock of products to be sold given the events of the last four months, explains the manager. And he adds that this can generate greater competition between the protagonists of the event, which ends up benefiting the user, who purchases in a more rational way”, he explains.
Regarding consumer reactions to promotional stimuli, Mariano Oriozabala, CEO of Brazilian Infracommerce, a provider of market structure services, states that “the modality has changed: people buy more units per order, this is “yes take advantage of the minimum amounts required to get free shipping.” The manager added that the trend occurs especially in dress and this will be maintained in the next HotSale.
According to Josué Aveiro Ferreira, head of sales and marketing at VTEX, a platform that helps companies sell on the web, “on special dates like Hot Sale, brands have a great opportunity to grow and expand significantly. The key is to take care about the user experience in detail generate attractive and real offers, providing excellent treatment, whatever channel you choose, and respecting what has been agreed upon.”
The companies’ strategy to support consumption is in place a general decline in sales. According to data from the Chamber of Medium-sized Enterprises (CAME), in the first two months of the year this decrease was 27%. Also, in the middle of an inflationary increase of 276% in the last year, which has significantly deteriorated the purchasing capacity of the population.
Source: Clarin
