$400 million in equity and $200 million in debt. The specialist in online behavior analysis Contentsquare announced this Thursday that it had raised 600 million dollars after a sixth round led by the international investment fund Sixth Street and that brought together the majority of the investors of the young French company (BpiFrance, Canaan, Rurazeo, Highland Europe, KKR…) as well as a new one: LionTree.
The accumulated financing of the French company founded in 2012 already reaches 1,400 million dollars. “Since the last fundraiser in May 2021, Contentsquare’s valuation has doubled and now stands at $5.6 billion,” the company said in a statement.
“This is just the beginning of the adventure”
Thanks to this new financing, Contentsquare says it wants to “accelerate its investments in innovation, organically and through acquisitions” and “support its international development”.
By collecting billions of mouse movements and mobile interactions, Contentsquare analyzes the behavior and journey of Internet users online to measure the performance of content (texts, images, videos) or the impact of prices on the purchase decision. ‘purchase’. These observations are then transcribed into recommendations to help companies deliver better digital experiences to their customers.
Source: BFM TV
