An increase of 20%. From this Wednesday, McDonald’s will sell its cheeseburger at a price of 1.19 pounds (1.42 euros) in the United Kingdom, compared to 99 pence (1.18 euros) so far. An unprecedented increase in more than 14 years for this flagship product of the American chain, reports the guardian.
The announcement was made by Alistair Macrow, CEO of McDonald’s UK and Ireland, in an email to his franchisees. The cheeseburger will not be the only product of the cartel to see its price increase: “This summer, our restaurants will add between 10 and 20 pence to a certain number of our menus affected by inflation.”
rising costs
Alistair Macrow cites high costs as the reason for the rises: “We are living in incredibly difficult times and we are all seeing the cost of everyday items like food and energy rising in a way that many of us have never seen,” said. Explain.
In the UK, inflation reached 9.4% in June in one year. Unheard of for over 40 years.
Source: BFM TV
