Not quite beer, not quite wine, “life.” A hybrid born from the conjunction of wine and brewing know-how. In terms of flavour, la viere is a beer that has the recognizable characteristics of grapes or wine, without falling into lambic either, a Belgian beer fermented in wine barrels, with acid and bitter accents.
To create the wine, the grapes are destemmed and pressed before fermenting for a few days. Next, the beer must is added delicately, so as not to precipitate the working yeasts. A co-fermentation of three weeks follows. Keep in mind that life is more alcoholic than a classic beer and is around 10 °.
Syrah, Moscatel, Merlot…
The Parisian artisan brasserie Gallia has several wines on its menu. Each one is made from a single grape variety. Syrah, Merlot, Pinot Noir, Gewürztraminer, Muscat, Riesling…
Recently, Anthony Aubert and Jean-Charles Mathieu, founders of the trading house Aubert & Mathieu, embarked on the adventure of a lifetime by joining forces with the Gallia brewery. The duo’s life highlights the wines of their region, Languedoc-Roussillon.
a high price
But the price of this new drink can discourage the most indecisive. In Gallia, a 33 cl bottle of wine costs around 15 euros. A price much higher than that of a classic beer, whose average price is around 2.70 euros per litre.
In recent years, the alcoholic beverages sector has been undergoing significant changes. Cocktails and even canned wine”,hard mineral water” – a flavored and alcoholic sparkling water between 4 and 6° -, non-alcoholic beer and wine…
The goal: surprise, break the codes and above all offer new alternatives to the French who like alcohol less and less. Especially the young ones, a generation that drinks much less than those of their elders.
Source: BFM TV
