Electronic commerce has grown. Add items. Purchases of everyday products.
Technology transformation has accelerated with the pandemic and businesses have been forced to engage in new ways with consumers, who are more time on the Internet. This change in behavior has accelerated the growth of e-commerce, which it already represents more than 10% of all sales to the final consumer, according to a study by the Argentine Electronic Chamber of Commerce. Only in 2021, digital purchases grew by 68% in Argentina. It is a trend that is here to stay and that has the smartphones as allies.
It will cover this topic “Cell phones are shopping”the dialogue organized by Clarione what will be done this Thursday and will be streamed from 7pm.. It will be a debate between entrepreneurs, specialists and industry leaders on how companies face the challenge of adapting to the new scenario. will participate Gustavo Sambucetti, Institutional Director of CACE (Argentina Chamber of Electronic Commerce); the director and designer of House of Cholas, Carmela Bustelo; Axel Marinsek, E-commerce manager for Wunderman Thompson Argentina and Chile; Ana Vainman, Head of Institutional Relations of the Argentine Electronic Terminal Factories Association (AFARTE); Y astrid mirkin. General Manager of Rappi Argentina and Uruguay.
boom online
The growth of digital purchases is a global trend. The results of a study by Wunderman Thompson Commerce reveal that online shopping on a global scale it will exceed 50% in relation to short-term retail sales. The survey was conducted in 17 countries among more than 28,000 consumers, including the Argentina, Brazil, Colombia and Mexico as representatives of the Latin American region. Among the results, Confidence in virtual shopping is growing. 85% of people surveyed believe e-commerce will be even more important, while 60% say they feel comfortable using technology in everyday shopping.
“Cell phones are shopping” it is part of the cycle “The world to come”12 talks between business executives, officials, social leaders, well-known experts and entrepreneurs, led by journalists from Clarione. These are dialogues that try to analyze what are the keys of the future and to be able to understand the challenges that companies must face today in the effervescence of contemporary reality.
The “Mobile is a Shopping” panel will be streamed this Thursday at 19:00 on the Clarín.com page. The contents will be shared simultaneously on social networks and subsequently on the website and on the paper edition of the newspaper. The cycle has the main support of OSDE, Telecom and DESA, In addition to the sponsorship ofand Afarte.
Online shopping has indeed multiplied since the pandemic. While in 2019 e-commerce billing was included 89 million purchase orders, during the pandemic in 2020 the figure rose to 164 million. In 2021, second Accent, the trend has shown a growth that has marked 196 million purchase orders.
Companies use the artificial intelligence to transform the way you do business, from trend forecasting and delivery planning to where AI communicates with a customer. A figure emerging from the Accenture study indicates that a 85% of consumer interactions with artificial intelligence customer service.
A growing phenomenon is that of social commerce. Nearly 4 billion people spend an average of 2.5 hours a day on social media. Instagram alone has over a billion monthly users. A report by Accenture Interactive (2021) estimates this the value of social commerce will triple by 2025.
The cell phone is the window
For the first time, Mobile has become the most popular option for shopping online. As far as searches are concerned, Mobile remains the most used medium with 63% against 46% of the Desktop.
This is the agenda that the speakers called for the Clarin talk will discuss:
-Gustavo Sambucetti: Institutional Director of CACE (Argentina Chamber of Electronic Commerce). He has a university education as a Bachelor of Business Administration (UCA), Specialization in Marketing (Universidad de San Andrés) and PDD (IAE Business School). He has extensive experience in multinational and local companies (Walmart Argentina, Grupo Perez Companc, Agrupate.com). He is the academic coordinator of the eCommerce Manager program and postgraduate professor of marketing at the University of San Andrés.
-Carmela Bustelo: Director and designer of House of Cholas. In 2018, she was diagnosed with lymph node cancer, Hodgkin’s lymphoma. From that moment she developed as an entrepreneur and the LAS CHOLAS project was born, to demonstrate that turbans, headbands and scarves are not a registered trademark of cancer. Selling via Instagram has made the brand an icon on the networks.
-Axel Marinsek: E-commerce manager for Wunderman Thompson Argentina and Chile. He is an Industrial Engineer by Education (UCA) and has a postgraduate degree in Business Intelligence (UTN). Previously he was a consultant at gA, Brandlive and Parallel. He currently specializes in Wunderman Thompson’s digital trading in Argentina and Chile.
-Anna Vainman: Responsible for institutional relations of the Association of Argentine Electronic Terminal Factories (AFARTE). She has a degree in Communication Sciences from UBA. You have developed as a journalist for more than 20 years in TV, radio, graphics and agencies. You also have experience in institutional communication, public affairs and the press, both in public management and in the private sector.
-Astrid Mirkin: General Manager of Rappi Argentina and Uruguay. She graduated, she graduated in Advertising (University of Palermo). In 2020 you joined Rappi as the General Manager of Argentina. He is responsible for the expansion and growth of the tech company in the Argentine market and for improving the economic impact on the ecosystem that the application creates locally. He has worked as an administrator in leading tech companies like Google and Uber. In addition, she has been a consultant to companies from different sectors on issues related to diversity and inclusion.
Source: Clarin
