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The trap, a materialistic phenomenon: why do the lyrics mention so many brands in their songs?

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You know what I guess with great suspicion? That later there will be regrets about that music because for me some are torturers of ears. Could we talk about musical fascism? (Extract from the book “Martropía – Conversations with Spinetta”, by Juan Carlos Diez).

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Urban music is an entertainment that seems to be dedicated to perfecting the sound of maracas. And it does so with captivating eloquence and simplicity. A sound that brought in three plagues: consumerism, rhyme and cultural uniformity.

Reviewing the phenomenon of those who visited us days ago, Bad Bunnythere are songs of his that name brands as if they were sponsoring certain verses: Gucci and Jordan in I like. Puma, Mercedes, Adidas and still Gucci inside Don’t put the goatVictoria’s Secret inside dance for meetc.

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The controversy

It was the online debate that triggered it Elizabeth of Sebastiansinger, songwriter and winner of the Gardel Awards, who lives most of the year in New York. He says: “One of the most striking characteristics of urban music is the use of the word Gucci and other trademarks“.

“There are dozens, maybe hundreds of them mentioning them. This music comes from Brooklyn neighborhoods like mine, with an African-American majority and a history of slavery. I understand the appropriation of elements of status of the ruling classes by the oppressed, such as the use of gold chains and incredibly expensive brands. It’s like saying: ‘You see? I can too

Source: Clarin

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