In 2008, former music industry executive Scooter Braun accidentally discovered a boy named Justin Bieber when he was watching some videos on YouTube, where the 14-year-old singer was uploading some versions of his favorite singers that he played along with his guitar.
Just two years later, Scooter Braun was her manager, she had a major record deal and a debut album called My world 2.0whose success Baby became YouTube’s most watched music video of the time, with more than 300 million plays In a few weeks.
In June 2010, at the age of 16, Justin started his first world tour, “My World Tour” and he had become a real teen idol.
A perfect pop record
Before My world 2.0Justin Bieber had only released one EP called my worldreleased under the Island Records label and sponsored by singer Usher and famed executive LA Reid.
while recording My worldBieber has expressed a desire to “grow as an artist” and for his fans to “grow with him”. He described the album’s tracks as “songs that teenagers can relate to” and “just things that happen in everyday life”.
Musically, the project incorporated pop and R&B styles, similar to the classic works of singers such as Michael Jackson, Stevie Wonder, Chris Brown, Usher and Ne-Yo.
the shot Baby It hit the radio in January 2010. It was a song with rapper Ludacris, whose chorus is hopelessly catchy. From then on, Justin Bieber’s ability to walk the fine line between pop music and urban music, between classic sound and a dirtier, more contemporary timbre, became apparent.
The second single was Someone to love, another anthem of epic proportions, with a sound worthy of the best “eurodance”. It was later learned that this was a subject Usher had kept to himself, but eventually passed it on to his protégé. Then he regretted it a bit, because he did a remix where he added his vocals, but the original is still so much better. Justin would later revisit this style close to dance music many more times in his career.
great ballads
In total, the ten themes of the original release of My world 2.0 They are a balanced display of styles, rhythms and genres.
The soulful ballad you smile, with his voice accompanied by a piano, could have been an Elton John or Hall & Oates hit. He has said many times that it is his favorite song of him and paved the way for similar hits such as Love yourself. It was composed by Jerry Duplessis, who had worked with none other than The Fugees.
soulful touches
The soulful, Motown-influenced sound reappears on the album in the songs Stuck in the moment Y Runaway Loveboth with great melody and a voice that harks back to classics like the Four Tops and The Supremes.
However never let you go is a catchy synth ballad any diva could sing.
And Justin’s union with Jessica Jarrell Outboard it’s just perfect.
most hits
Conversely, rapper Sean Kingston adds his own twist eenie meenie, which reached the worldwide Top 10 and became the second most successful song from the album. It has a reggae-pop sound and the video was also a hit, showing Justin’s festive side for the first time and garnering millions of views.
The closing argument My world 2.0 and That should be me, uncharacteristically forgotten, overlooked, or overshadowed by the album’s other hits. It is a country-inspired ballad written by songwriting duo The Messengers, which was later remixed with Rascal Flatts.
Thanks to his great vocal performance, the effective collaborations and the wide palette of styles and the perfect compositions of his team, My world 2.0 it instantly became a classic album that paved the way for Justin to reach the top and stay there for a long time.
mfb
Source: Clarin
