Among the many – too many – material things that the pandemic has taken along with millions of losses, the national open TV drama is crumbling. When the coronavirus arrived in Argentina, the genre was more alive than kicking, but it was. One zapped and found national productions. Where will they be now?
Let’s narrow down the question: they will be? Let’s rephrase the question: will they come back?
It would not be fair to blame everything on Covid-19, but in what it has to do with its impact on the audiovisual industry It was a trigger that hit the target of the collapse. Then there were attempts at reconstruction (eg the first of usof Telefe), but isolated.
Due to its aftermath, the open screen began to lose scripted stories, magic, ratings, it also began to lose actors who wanted to act (Remember that collective cry of Keep the fiction, damn it?). And, in that withdrawal from fiction, there was different progress to occupy the grids.
That’s where they came in with an enviable apparatus of seduction, reality shows, and the cousins of reality showsthose formats with labels in English in which You don’t live together but you compete, like big shows or show business talent.
And as if the word reality weren’t enough to define a content, the culinary reality shows, extreme reality shows, musicals And the signatures follow.
The tsunami of cycles in which the important thing – among other things, perhaps – is to compete has as its standard-bearer, flamboyant at the top of the standings to Big Brother, whose tenth edition has become the most watched of 2022 and leads, comfortably, so far into 2023.
21 years after it first bet on the Dutch format, Telefe lost its e-card scream “winner” every day”.
And, then, already prepare the previews of The challenge Argentina, the challengewhich will arrive in February with the conduction of Marley, also chosen for the other program of the extreme competition such as survived, located in the folder, but undated. It’s more, it hasn’t even started recordingalthough it is already in a promotional campaign.
On the same screen you can see He’s gooda competition in which participants can demonstrate their skills. The presenter will be Lizy Tagliani and does not have, for now, a release date. From the new season of masterchefthat this time it will be without celebrities under the aprons.
With Santiago del Moro in charge of the galas of Big Brother -That ace of the sword of Telephe of which It is not known when the last one to leave will turn off the light-, the cooking competition does not have an assigned driver, but you know it won’t be him anymore. There is a dance of names, but not of certainties.
For his part, El Trece has also opted for a reality show with the second season of The celebrity hotelstarted in early evening and a week later it happened at 6:30 pm with the intention of improving their rating.
The resource that TV focuses on cycles in which the commanding verb is “compete” is not new.. With cases like The carousel of knowledge, Odol asks, Sundays for young people or Dancing for a dreamit proved that inviting sitting in front of the screen to see who wins is a good hook for the audience.
It always has been, it was recently with The Argentinian voice (another who has been able to shine in a pandemic), will certainly continue to be so.
But, in addition to the competition between the participants, it would be encouraging to see the channels compete with more than just people testing their limits or abilities. It would be nice if, in addition to reality shows, fiction also took the field to play its own game. And in one of those we all win a little.
Source: Clarin
