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Super Mario Bros. has passed the billion dollar mark: the secret of its success and how it is doing in Argentina

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Super Mario Bros.: The Movie It is now officially the first release of the year to break the mythical billion dollar barrier at the worldwide box office.

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As of Sunday, April 30, and 26 days after its release, the animated video game adaptation produced by Universal, Illumination and Nintendo has grossed $490 million in North American theaters and $532 million internationally.

And how are you in Argentina?

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Mario, voiced by Chris Pratt, and Luigi (Charlie Day) in the unexpected?  success of 2023. UIP photo

Mario, voiced by Chris Pratt, and Luigi (Charlie Day) in the unexpected? success of 2023. UIP photo

With what’s been made around the world, it’s the fifth film since the coronavirus pandemic started to hit that milestone, behind Spider-Man: There’s no way back home, Top Gun: nonconformist, Jurassic World: Domination AND Avatar: The Path of Water.

Already its opening weekend in theaters in the United States and Canada on April 5th generated a staggering $204 million in its first five days of release, making it the most successful opening weekend of the year for a film and the second biggest debut for an animated film in all of history.

Since then, it has become the highest-grossing film, both in its home country and globally of 2023, as well as the highest-grossing film ever based on a video game.

With all.  It's been first in collections since it was first introduced and it doesn't look like it's going to decrease.  UIP photo

With all. It’s been first in collections since it was first introduced and it doesn’t look like it’s going to decrease. UIP photo

Those who can remember will remember the disaster that the actor adaptation had been: the last time plumber brothers Mario and Luigi appeared on the big screen, it was in 1993, and Super Mario Bros.which had cost $48 million, grossed just $20 million in North America.

The reasons for success

Why did this new version, thirty years later, become a hit? The answers will be sought, on the one hand, in the fact that it is a good production, which has captured both those who played the video game decades ago and the younger audience.

And also because it has the voices of Chris Pratt, Anya Taylor-Joy and Jack Black. And that it benefited from the lack of films aimed at family audiences for months before its release.

Chris Pratt, who voices Mario -in Argentina there are subtitled copies-, at the premiere in Los Angeles.  photo by AFP

Chris Pratt, who voices Mario -in Argentina there are subtitled copies-, at the premiere in Los Angeles. photo by AFP

Directed by Aaron Horvath and Michael Jelenic, the film follows the plumbers of Brooklyn (voiced by Chris Pratt and Charlie Day, from the series It’s always sunny in Philadelphia), which are absorbed by the mystical Mushroom Kingdom. Together with Princess Peach (Anya Taylor-Joy), they prepare to stop the mighty Bowser (Jack Black) from completely taking over everything.

His success in Argentina

Released on 6 April in our country, with spectators who attended Argentine cinemas yesterday, Sunday 30 April, the film has exceeded 2,000,000 tickets sold. There were 2,046,902 viewers who watched the film.

As in the rest of the territories in which it was released, it climbed the audience preferences every weekend. The latter, for example, was seen by 238,005 spectators, with the particularity that, strangely, perhaps because today is a public holiday and cinemas are not open, Sundays (116,802) sold more tickets than Saturdays (76,426). .

Source: Clarin

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