The Argentine manufacturer known worldwide as bizarre He was chosen as one of Time magazine’s ten leaders of the next generation, alongside actress Florence Pugh and Brazilian journalist René Silva, among others.
According to the publication’s arguments, Ramos Mejía’s musician’s “meteoric but unconventional rise” stands out.
The argument of time
“Bizarrap cultivates an air of mystery, so much so that when it started gaining popularity, people wondered if it was a real person,” wrote journalist Moisés Mendez II to justify the choice of the 2023 list.
Another of the arguments used was: “The producer and his guests shoot a simple music video for an original song they composed together, which often features his signature electropop brilliance.”
“They went viral not only for their beats, such as the rap created with Puerto Rican rapper Villano Antillano, but also for their content: their collaboration with Residente led to a short-lived feud between the rapper and J Balvin”, added the profile of the 24-year-old producer born under the name of Gonzalo Julián Conde.
As far as metrics go, Bizarrap has it 7.2 billion views on YouTube AND 41.8 million listeners on Spotify.
“His meteoric but unconventional rise signals a shift in the industry, proving that newcomers don’t have to follow a certain path to find their audience,” noted the US magazine.
Source: Clarin