The snow society came to the cinema to tell a story known to everyone and, at first, it wasn’t believed that it would cause much of a stir, given the number of productions that had already addressed the Uruguayan Air Force Flight 571 crash In the Andes mountain range. But not only did he quickly gain an audience, but has become a phenomenon beyond the screens.
But the Spanish-produced film has been causing a stir among audiences since its premiere on Netflix in January this year. And from there a strange thematic thread appeared on social media, especially on TikTok and Children and teenagers began creating fiction fan clubs..
Most of them no longer knew the tragedy of the Andes Most of them are boys between 12 and 19 years old.. The fanaticism for the film reached such a point that some began to make it create movie-themed birthday parties, gifts and merchandising.
Planes, archive images of the victims and impressive photos of the actors In the stronger scenes of fiction (based on real events) there are some of the elements used in the celebrations. Moreover, Fan accounts make edited videos with trending songs playing in the background that, in a way, romanticize the tragedy.
The most obvious reason why the fan phenomenon of this series has grown is because of the cast. The young people who compose it (mostly Argentines and Uruguayans) are quite charismatic in the networks and interact with the followers of the film.
The fandom’s favorite and the one who communicates with them the most is Juan Carusso (whose stage name is Juanicar). The Argentine actor and singer has become a teen idol and influencer since the premiere of The snow society. In the film he plays Álvaro Mangino.
The bond between is so strong Juanicar and users who posted minute by minute everything that happened at the Oscars ceremony on their X (formerly Twitter) account. The film was nominated in two categories, but he failed to win any statuettes. The fans (somewhat encouraged by the actor) began a bombardment online alluding to an alleged “injustice” during the awards ceremony, which trended for several hours due to the number of tweets of complaint that were circulating.
Network criticism
Just as there is a strong group of fans of The snow society, there is another group of children and teenagers who constantly attack fans of the film in the comments. And, between these two sides, a war broke out in.
Although fans of the film assure that their love for the production is completely normal, His enemies say his behavior is ‘sick’. Furthermore, many point out that this glorification of the Andean tragedy is a lack of respect for the victims and their families.
Other users have compared this phenomenon to being a fan of Titanic or similar tragedies. Likewise, they collectively called attention to parents of minors who allow (and somewhat encourage) their children to romanticize the incident that occurred in Uruguay in 1972.
The one that received the worst criticism was a 19-year-old girl who shared all the details of her birthday on TikTok, welcoming guests with a sign that had a controversial legend.
“Welcome to Uruguayan Air Force Flight 571. Remember to fasten your seatbelts because you will crash directly into a swimming pool. Have a nice flight”it was read on the poster hanging at the entrance of the guest’s house.
Amidst all the scandal, user X joined the discussion and shared a photo of the curious gift a friend gave to her 12-year-old sister. This is a set of photos to hang on the wall of the actors of The snow society.
As often happens on these topics, opinions on social networks remain divided. And the debate continues to revolve around the same question: Is this new fashion inappropriate or not?
The prices for this type of thematic celebrations do not differ from traditional ones, such as those for princesses or footballers..
Source: Clarin