How to watch the new TV: the phenomenon of streaming channels that half the world is talking about

“Daughter, I can’t find this about Olga on the remote control. How do I see it?”questions an eighty-year-old viewer about the phenomenon of streaming channels which are increasingly attracting a young audience Youtube: OLGA, Luzu TV, Blender and the successful streaming (online broadcasts) of Big Brother on Telefe networks. “Mom, you won’t see it on TV. – replies the daughter, about 50 years old. It’s through cell phone and computer“. This dialog serves as an example button to explain this TV is changing and streaming has become unstoppable.

There are these digital channels on the Argentine podium Luzu TV (the platform he founded Nico Occhiato in 2021) and OLGA (that of Migue Granados, from 2023): Their programming, from early morning to late afternoon, is irreverent, fun and spontaneous., although they also host the news and journalistic agenda of the day. With a key: Without the pressure of TV ratings, online hosts make entertainment essential at work. And let it reach the connected audience.

How to see them? Very easy: enter YouTube on any device (mobile phones, computers, tablets or televisions connected to a Wi-Fi network), type Olga or Luzu or the name you prefer and, on each site, access live programming. It is also the ability to see videos already uploadedsomething like an archive of those channels.

In the era of streaming (the flow of content on the Internet), Luzu TV and OLGA, being the most popular channels on YouTube, They are aimed at a young audience, no more than 30 years old, not accustomed to the use of traditional television. Open to welcoming new generations.

AS, Both platforms launched their daily programming on Monday, March 11 with revamped studios and staff. And from 10am to 1pm the founders’ programs had digital ratings spikes. Nobody says anythingby Nico Occhiato Luzu TV has reached a record 130 thousand views on YouTubeWhile I dreamed that I was flyingby Migue Granados, had a peak of 70 thousand views on OLGA.

With these numbers – which vary from day to day – Luzu TV and OLGA confirm themselves They are the two most watched streaming channels in Argentina. The rest of the online ranking It is distributed across several radio stations (Urbana Play, Vorterix, El Destape, etc.) and the Blender platform, Moreover. Laughter, jokes and information: The news also weighs on streaming channels. At OLGA, from 6 to 8 in the morning, the program triumphs tax havenFrom Luciana Geuna (accompanied by Fer Dente, Noe Custodio and Tania Wed). How does the driver see it?

The voices of the phenomenon

The journalist tells it Clarion: “I am a newcomer to the streaming. It’s a beautiful place to be right now. I see the generic numbers and it seems to me that Luzu TV and OLGA are doing very well, each with their own style. This competition has improved us all. It’s not that they cancel each other out, like on television, where whoever wins gets a slice of the pie.. Here the digital cake grows for everyone.”

Geuna provides a key to understanding the logic of the channels streaming from YouTube. “Luzu TV and OLGA are not only seen live, but also on tape. This allows people to watch as many streams as they want.: It is not enough to be connected while programs are broadcast. We are witnessing a huge transformation of content. This is a new phenomenon, which is neither television nor radio. I come from traditional TV news, but here I’m talking to kids who didn’t watch Telenoche.”.

On the platforms Another tone is allowed: casual style is a trademark of streaming. From 8 to 10 the program takes place on Luzu TV Before anyone, with Diego Leuco (accompanied by Mica Vázquez, Yoyi Francella and Trinche): offers specific information and topics without fear of swearing or comments of a sexual nature. Diego Leuco tells the story Clarion: “I started out as a fan of Nico Occhiato’s show, and The phenomenon grew with Before anyone to the rhythm of having fun without prejudice. We can laugh freely and also become serious”.

Today a digital media star, Diego Leuco proposes a concept shared by the other hosts and creators of Luzu TV and OLGA: “It’s nice that there are more and more digital channels. streaming. This is very good for this nascent industry which, somehow, ushered in Luzu TV in 2021. There is spectacular content everywhere. If the sector grows, we will all grow.”

Also from 8 to 10, but the program is broadcast on OLGA Would be great, with Nati Jota (accompanied by Damián Betular, Eial Moldavsky and Homero Pettinato). Pure group dynamics, with humor, wild news, scatological phrases and analysis on everything and nothing. Eial Moldavsky -son of the comedian Roberto Moldavski– analyzes the phenomenon: “Everything is set up for a virtuous coexistence between the two platforms, rather than for competition. He streamingas format, It’s just starting up and establishing itself as a consumption space. It’s too new a medium to think of as a competition. There are still many people to call.”

On Luzu TV, from 3pm to 5pm, hosts the influencer and journalist Fede Popgold Homeland and family (accompanied by Anita Espósito, Lucas Spadafora, Cami Mayan and Guido Süller). And he says: “This way of consuming content didn’t exist five years ago. It is important that there is more offer so that there are more users on the platforms. If there are more people around the channels streamingthere will begin to be niches or segments and everyone will consume what interests them most.”

A character from the streaming universe

At OLGA there is a specific fury in the program Nona passed awayFrom Yayo GuridiWednesday 1pm to 4pm: when it appears Dear Pardíaco, the parody of the female character by Julián Kartun, explodes in streaming and its hilarious phrases become a trend online. The actor analyzes it with Clarion: “Caro Pardíaco was born in 2012, in the program Cualcawith Malena Pichot, also in streaming. It’s nice that many people now know Caro Pardíaco young on a popular screen like OLGA.”

Under a platinum-colored wig already using his talent, Kartun composes a naive blonde, very classy, ​​pretentious and irreproachable, passionate about social networks. Dear Pardíaco has a fan club.

Regarding the minute by minute between one broadcast and another, Julián Kartun has no doubts: “On these channels there is none of the carnage that exists on TV.. They are a much more democratic place. Indeed, the hosts of Luzu TV and OLGA love and respect each other. Inside streaming “There’s more fun than carnage.”

From Luzu TV, the comedian observes something similar Martin Garbalwho drives Special edition on Tuesdays and Thursdays from 9pm to 11pm (accompanied by Juliana Gattas de Miranda!, Adrián Lakerman, Alexis Moyano and Vicky Garabal): “I don’t believe in leadership. I think each platform speaks to a different audience. Luzu TV and Olga have well-defined and different profiles. The important thing is to generate your own community and identity,” says Garabal.

A new channel is coming

That same certainty motivated the production company Mandarina SERVICIOS (by Mariano Chihadethe husband of Mariana Fabbiani) to start the platform Bondi, wanting to compete with Luzu and OLGA. Like them, Bondi will broadcast on YouTube and will replicate it on his other social networks: Twitter, Instagram and Tik Tok. “We see that today there is a market and an opportunity to generate content through the streaming“, they tell Clarín from Mandarina SERVICIOS.

With three initial programmes, Bondi will look to appeal to Olga and Luzu’s young audience, but also older people who may be intrigued by streaming TV. The first two strong names on the line-up, from Monday to Friday, will be those of Angelo di Brito (the driver of THEYfor America) e Beto Casellto from blessed, by Elnueve). Both announced it in their cycles: Ángel will go out first and then make the pass with Casella. The third Bondi show will be officially announced on 16 April.

Anyway, inside Having lunch with Juana -although this time she was replaced by her grandmother, Mirtha Legrand-, this Sunday Yanina Latorre has announced that she and her husband, former footballer Diego Latorre, will be part of Bondi’s programming.

For the people of Mandarina Contents, He streaming It’s another mutation of television: “Cable was added years ago and now streaming. There are different ways of generating content and the public receives it – they say -. We will give Bondi the same professionalism and structure that we give to a fiction, to a television programme or a documentary.

The phenomenon of Digital Big Brother

The programs – on the Telefe and Big Brother YouTube channels – which They comment on the news of the most important Argentine reality show: in March they reached between 150 and 250 thousand simultaneous users. From Telefe they offer more exclusive numbers: in January and February, Big Brother streams have amassed 6.4 million users, 90.6 million views and 21.5 million hours consumed in online coverage of the reality show.

The digital grid of Big Brother It is broad: It starts at 9.30 in the morning and continues every afternoon and evening. And there is a special fervor in the programs conducted, with the intense character of her, Lucila “La Tora” Villar (former GH participant). From Monday to Thursday at 18:00 The Torah accompanies out of troubleand, from Sunday to Thursday at 10.30pm, with live reactions to the reality show hosted by Santiago del Moro on Open TV. AND the digital audience explodes.

“If we add all the Telefe networks to YouTube We are 600 thousand people talking live about Big Brotheror -says the Torah Clarion-. It’s something very big and we want to do more.” The host explains: “The secret is to create a loyal community and let people choose. Today Telefe’s streaming is one of the most viewed: As a TV channel we are increasingly dedicating ourselves to streaming. I have no doubt that closer to the final we will double these numbers. “We want to break records.”