Big Brother night proved that television is not dead

There is no doubt that the TV of the future is today and that streaming channels are here to stay and not only win over young people, but also seduce a wider audience (this is in fact the intent of Bondithe new of Mariano Chihade about to be published online). But, While the militants of modernity celebrate the agony of traditional TV, Big Brother reawakens it. As he did this Monday, with a gala that broke audience records and spread euphoria online: the five trending topics were linked to the Telefe reality show.

At the time of On requestwhere everyone sees what they want when they want, The old TV routine continues to draw crowds, as demonstrated by the peaks of 24 that the elimination gala reached at various times during the night. It wasn’t just another elimination. It was the River-Boca of Big Brother 2023/2024.

It was Fury against Caterina. It was an “original” against one of the “repechaje”. It was the definition of two friends turned enemies (at least within the game). Era J.Uliana (aka Fury) against the rest of the house. And Fury won. And all of us who love TV as we know it win. Not because one won and the other left, but because The wait, the tension and the information in doses within the indicated times heated up the popular thermometerto reach an average of 22.3 points, the highest mark of the year for television. And a domestic routine bound us in the old way.

And to reach that figure it was necessary 72.48 share, which represents the percentage of the number of people who watched Telefe in the universe of all those who had the television on. That is, 7 out of ten who watched TV had chosen GHwho ended his broadcast shortly after midnight with Catalina out again (she had already been eliminated and then won the repechage to return) with 57.1% of the public votes.

Inside, The house was a shock, except for Furia and her ally Emmanuel, who chose a celebration behind closed doors., thanking the cameras, whether they were on them or not. That image also caused a rating increase over 20 points. Nothing that, for now, streaming TV can achieve.

But figures aside, the other sign of the good health that open television sometimes enjoys is this Martínez’s studio had the scent of the festive television of its golden age, with a Good Sunday -to give an example, precisely- a heterogeneous group of exultant people, who encourage, shout, pray, provoke. It was a fan atmosphere, like one school against another, like one club against another, like Fury with Catalina. He “Tomate her”He “Fury at the End” or the “Hu-bo-fraud” They covered the driver’s voice.

Santiago del Moro did what he could trying to calm things down, obviously enjoying the screeching of the audience. His cell phone, with the minute by minute, gave him good signals. He tried to speak with the usual microphone, connected to the control, but he couldn’t. He was not listened to. He asked for the handwhat producers sometimes use in the audience, connected to the speakers, as if to listen to themselves and be heard. His work ensured that the night did not get out of hand.

It had a double front: the anxiety of those who were at home, with the two suitcases packed and an all-against-one strategy on the verge of collapsingand the euphoria of 550 people arrived in Telefe starting at 7.30pm to cheer on their girls. At 12.30am this Tuesday the studio was empty, silent, with posters on the floor asking to vote for one or the other at 9009. Thus ends the party for a gala that represents the resistance of a medium that, like a stupid box, has little. And less agony.