Three years later That’s all for itLoud’s offer to us No promisea personal album that moves away from enticing chorus and pop to return to the origins of rap and its own beginnings in the industry.
The first track, provideralso pays tribute to those close to him who helped make him a major figure in Quebec hip-hop: his parents, his longtime acolytes Lary Kidd and Ajust, in particular.
Ajust and Ruffsound, close collaborators of Loud, re -formed the production and composition duo with him. Other producers also came to add their two cents: Billboard, Cable Beatz, Jay Century and Stack Moolah.
On Thursday, a day before the launch, Loud released a second single from the album afterwards Nothing is missingreleased in March.
Sa Just a momentsomeone sees the liveliness of anything other than the modest rapper celebrating his success and mocking the rap purists who accuse him of selling his soul (for sale) to make radio hits.
The extract is accompanied by a music video directed by Didier Charette in which Loud, Simon Cliche-Trudeau by his real name, revisits the significant places of his youth in the Ahuntsic district, in Montreal.
new collaborators
For No promisethe rapper wants to appeal to a wider circle of collaborators, and this is also his first record where his loyal sidekick Lary Kidd doesn’t appear on the list of credits.
We saw veteran Imposs and the representative of the next generation Raccoon on the tenth and final track, Manalo Manalo. White-B, the rapper of the popular 5sang14 collective, collaborated Nothing is missing.
The album was launched in conjunction with the start of the series of concerts. It will take him across Quebec and the Maritimes, then to France by the end of the year and the beginning of 2023.
Source: Radio-Canada
